Social Media Manager

SiteWorker is a workforce management and staffing platform built for the skilled trades and construction industry. We connect licensed tradespeople — electricians, ironworkers, crane operators, and more — with contractors executing critical infrastructure and construction projects across the U.S. We move fast, communicate directly, and expect the same from our team.

SiteWorker is hiring a Social Media Manager to own our brand voice and presence across all social channels. You'll drive content strategy, production, and community engagement to build SiteWorker's reputation as the go-to workforce platform in the skilled trades space. This is a fully remote role based in Brazil or Argentina, working closely with U.S.-based leadership and business development teams.

Responsibilities

• Own and execute SiteWorker's social media strategy across LinkedIn, Instagram, Facebook, TikTok, and X
• Plan, write, and produce content calendars aligned with business development priorities and industry campaigns
• Create and edit graphics and short-form video — including TikTok-native content — that reflect SiteWorker's brand identity
• Monitor engagement, respond to comments and messages, and manage community interactions professionally
• Track performance metrics and report on content effectiveness; adjust strategy based on data
• Collaborate with BD and recruiting teams to align social content with active hiring campaigns and client wins
• Stay current on platform trends, algorithm changes, and best practices in B2B and industry-specific social marketing, including TikTok's evolving format and features
• Coordinate with leadership on messaging for company announcements, client partnerships, and industry news

Requirements

• 5+ years of professional experience in social media management, preferably in B2B, staffing, construction, or industrial sectors
• Excellent written and spoken English — required. You will communicate directly with U.S. stakeholders daily
• Proven track record managing multi-platform content calendars and growing engagement, including on TikTok
• Strong copywriting skills with the ability to adapt tone across platforms
• Working knowledge of design tools (Canva, Adobe Creative Suite, or equivalent) and short-form video editing (CapCut or equivalent)
• Familiarity with social analytics tools and reporting
• Self-directed, deadline-driven, comfortable working across time zones with a U.S.-based team
• Based in Brazil or Argentina

Preferred

• Experience in construction, skilled trades, staffing, or workforce management industries
• Background creating TikTok or short-form video content for a U.S. audience.