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AI Summary

The Social Media Manager will be responsible for building and executing comprehensive social media and digital marketing strategies across platforms like Instagram, TikTok, and YouTube to grow audiences and generate qualified leads. This role also involves owning content creation, maintaining brand voice, managing paid advertising campaigns, and supporting sales with consistent lead flow.

This is a remote position.


If you’re boring, this role is not for you.

And to be very clear: if you cannot generate new leads through social media, 100% do not apply.


We’re looking for someone fun, creative, and bold who knows how to turn content into attention and attention into real leads.

If you love basketball, creativity, and building brands that actually connect with people and drive results, keep reading.

Royal Basketball School is looking for a high-energy Social Media Manager who knows how to grow audiences, generate leads, and make our brand feel alive across every platform.



Requirements


Who You Are
We don’t just hire skill sets. We hire people.


You’re someone who is:

  • A strategic thinker with a creative edge
  • Results-driven and accountable (numbers matter here)
  • Proactive, self-motivated, and comfortable owning your work
  • A strong communicator who knows how to tell a story
  • Tech-savvy, organized, and great at managing time
  • Curious, adaptable, and always learning what’s next in social

Bonus points if you love sports or youth-focused brands.


What You’ll Do

Social Media & Marketing Strategy

  • Build and manage social media and digital marketing strategies
  • Use data and analytics to guide decisions and improve performance
  • Create marketing assets that boost engagement and drive growth
  • Manage budgets smartly to maximize ROI

Social Media Management & Growth

  • Own and grow our presence on:
    • Instagram, Facebook, TikTok, YouTube
    • Twitter/X, LinkedIn
    • Google My Business and platforms like Groupon
  • Create fun, engaging content and connect with our audience
  • Keep our brand voice consistent, energetic, and on-brand
  • Stay on top of trends, tools, and platform updates

Paid Ads & Lead Generation (Must-Have)

  • Plan, launch, and optimize paid campaigns on:
    • Facebook, Instagram, TikTok, Google Ads
  • Generate leads through social media


Minimum requirement:
  • 5 qualified leads per month from social media. (If this isn’t realistic for you, this role won’t be a fit!)
  • Support the sales team with consistent, high-quality leads
  • Experience with bulk SMS campaigns is a plus

Additional Marketing

  • Run email marketing campaigns (Mailchimp preferred)
  • Support other marketing initiatives as needed

Tools & Skills

  • Canva, Photoshop, CapCut
  • Social media scheduling, analytics, and content tools
  • Strong English writing and copywriting skills
  • Comfortable reading data and tracking performance

Experience

  • 3 to 5 years as a Social Media Manager
  • Proven paid advertising experience with tight budgets (required)
  • Comfortable working independently and owning results
  • Marketing or management degree preferred, or equivalent experience

How to Apply

  • Start your cover letter with the word “I'm boring but I want to apply”
  • Submit a portfolio that shows:
  • Social media content
  • Creativity, storytelling, and copywriting
  • Real examples of marketing or lead-generation results

Work Setup

  • Part-time, remote position
  • Company based in Los Angeles, California
  • Reliable home office required
  • Experience working remotely with a U.S.-based team is a plus


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