Social Media & Content Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Client Overview

Our client is a rapidly growing restoration and construction services company dedicated to delivering exceptional service to homeowners, property managers, and commercial clients. As the company continues to expand its presence in local markets, they are investing in brand awareness, community engagement, and organic audience growth through social media. They are seeking a Social Media & Content Specialist to help strengthen their digital presence by creating engaging content, building audience relationships, and maintaining a consistent brand voice across multiple social media platforms.

Role Overview

The Social Media & Content Specialist will be responsible for managing the company’s social media presence, creating and repurposing content, increasing organic engagement, growing brand awareness, and supporting content strategy initiatives across multiple platforms. The Social Media & Content Specialist will own day-to-day social media execution while contributing creative ideas, editing content, monitoring performance, and helping build meaningful connections with local audiences. This role is ideal for a creative and organized content professional who enjoys storytelling, audience engagement, and helping brands grow organically through compelling content.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Social Media Management

• Manage day-to-day activity across Instagram, Facebook, LinkedIn, and other relevant social platforms.

• Maintain a consistent posting schedule aligned with company objectives.

• Monitor comments, direct messages, and engagement opportunities.

• Ensure brand consistency across all social media channels.

• Support ongoing audience engagement and platform growth efforts.

Content Creation & Repurposing

• Edit and repurpose existing photos, videos, project updates, and company content.

• Create engaging social media posts, reels, stories, and short-form video content.

• Develop content that feels authentic and aligns with brand messaging.

• Create content that encourages audience engagement and trust.

• Adapt content formats for multiple social platforms and audiences.

Organic Growth & Community Engagement

• Implement strategies that increase followers, engagement, and brand visibility.

• Engage with industry-related accounts, local businesses, and potential customers.

• Build awareness through community interaction and strategic networking.

• Identify opportunities to strengthen the company’s online presence.

• Foster meaningful engagement with target audiences.

Content Planning & Strategy

• Maintain and manage a content calendar.

• Identify content opportunities based on projects, company updates, and ongoing activities.

• Support content planning aligned with marketing objectives.

• Track content performance and recommend improvements.

• Contribute creative ideas to improve content effectiveness and engagement.

Reporting & Analytics

• Monitor social media performance across platforms.

• Provide recurring reporting on follower growth, engagement, reach, and content performance.

• Analyze performance trends and identify optimization opportunities.

• Recommend content improvements based on engagement metrics and audience behavior.

• Support data-driven decision-making for social media initiatives.

Qualifications Experience

• 2+ years of experience managing social media accounts for businesses.

• Experience creating and editing short-form video content.

• Experience developing content for business social media channels.

• Experience managing multiple social media platforms simultaneously.

• Portfolio demonstrating social media growth and content creation results.

• Experience supporting audience engagement and organic growth initiatives.

• Experience tracking and analyzing social media performance metrics.

Qualifications Skills

• Strong copywriting and storytelling abilities.

• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.

• Strong understanding of social media best practices and platform algorithms.

• Strong content creation and content repurposing capabilities.

• Ability to create engaging short-form content across multiple formats.

• Ability to manage multiple social media channels simultaneously.

• Strong attention to detail and content quality.

• Highly organized and deadline-oriented.

• Creative mindset with the ability to generate content ideas independently.

• Ability to analyze performance data and recommend improvements.

• Passion for building brands through content and community engagement.

What Success Looks Like

• Social media channels maintain a consistent and professional presence.

• Organic follower growth and engagement continue to increase.

• High-quality content is published consistently and on schedule.

• Audience interaction and community engagement remain strong.

• Brand awareness and visibility improve across target markets.

• Social media performance data is used to optimize future content strategies.

• Content contributes to the company's overall growth and brand recognition.

Opportunity

This is an opportunity to take ownership of a growing company’s social media presence and help shape its digital identity. The Social Media & Content Specialist will have the creative freedom to develop engaging content, build audience relationships, and directly contribute to brand awareness and business growth. This role offers meaningful ownership, creative influence, and the opportunity to make a measurable impact on a growing organization.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets