Social Media & Content Marketing Manager

Social Media & Content Marketing Manager

Location: Remote Employment Type: Full-Time Reports To: Co-Founder / Leadership Team

About the Company

We are a rapidly growing, early-stage consumer tech company building products designed to surface what people actually think — not the curated, performative version of opinions that floods most social feeds.

Chomp is a new social app for finding out what people really think. Through questions, predictions, and anonymous answers, users can test their read of the room, compare themselves to others, and see where people actually stand on everyday opinions, dilemmas, and debates.

This is a small team with strong conviction and a product that is genuinely different from anything in the market. The person in this role will have direct access to leadership and real ownership over how we show up publicly.

About the Role

We need to build an audience. The product has a strong concept and a compelling story — but right now, most of the world hasn't heard it yet.

This role exists to change that.

You will own our social media presence across TikTok, Instagram, and other key channels. Your job is to keep our owned channels active, coherent, and learning each week by packaging Chomp questions, results, product moments, community reactions, and approved UGC into social-native content.

You’ll manage the content calendar, write and package posts, coordinate assets, track performance, and identify what our audience is responding to. You’ll also work closely with our UGC Manager, who owns creator strategy and creator relationships, to make sure learnings flow between UGC and Chomp’s owned channels.

Beyond content creation, you'll work directly with leadership to build the infrastructure behind the content: workflows, templates, scheduling systems, and AI-assisted processes that make the machine run without everything falling apart when someone is unavailable.

This is not a "post three times a week and report metrics" role. This is an operating role for someone who can help build a repeatable social content system while still moving quickly and testing often.

Key Responsibilities

Social Media Execution

• Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed)
  
• Build and maintain our content calendar
  
• Package Chomp questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content.
  
• Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant.
  
• Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for Chomp.
  
• Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating.
  

Content Creation

• Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material.
  
• Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent.
  
• Develop a consistent visual and tonal identity across all channels that reflects the brand's voice
  

UGC Collaboration 

• Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests.
  
• Repurpose approved UGC for Chomp’s owned TikTok and Instagram where relevant.
  
• Share learnings from Chomp’s owned channels with the UGC Manager, including which hooks, topics, questions, formats, and CTAs are performing best.
  
• Monitor comments, DMs, saves, shares, and audience reactions to identify useful community feedback that could inform future UGC briefs.
  
• Communicate relevant platform trends, formats, sounds, memes, and audience behaviors that may be useful for UGC creators.
  
• Flag recurring audience questions, objections, confusion points, or language that creators could address in future content.
  
• Help ensure UGC used on Chomp’s owned channels feels consistent with the broader brand, product narrative, and current social learnings.
  
• Coordinate timing and posting of approved UGC across owned channels.
  

Workflow & Systems Building

• Build and maintain a content calendar that creates structure without killing spontaneity
  
• Develop repeatable content templates and production workflows so content creation is efficient, not chaotic
  
• Identify and implement AI tools that improve content quality, ideation speed, or production time
  
• Document processes so the team can scale without losing quality
  

Strategy & Collaboration

• Contribute to broader content marketing strategy, not just execution
  
• Bring ideas to the table — new content formats, partnership concepts, community engagement plays
  
• Work directly with co-founders to align content with product launches, company milestones, and growth initiatives
  

Required Qualifications

• 2–4 years of hands-on social media or digital content experience, with a portfolio to show for it
  
• Deep, native familiarity with TikTok and Instagram — you understand how the platforms and algorithms actually work, not just how to use them
  
• Strong judgment for short-form social content, including hooks, pacing, captions, visual packaging, and platform-native formats.
  
• Strong copywriting skills — you can write captions, scripts, and short-form content that is punchy, clear, and on-brand
  
• Comfortable tracking basic content performance and turning learnings into next steps.
  
• Proficiency in graphic design tools (Canva or Figma is preferred, for basic formatting, captioning, adding/removing branded graphics etc)
  
• Comfort with short-form video production, including creating simple edits, coordinating edits, and giving feedback on social assets. (Capcut is the preferred tool) 
  
• Highly organized with the ability to manage multiple projects, deadlines, and content streams simultaneously
  
• Self-directed and comfortable working in an early-stage environment where not everything is defined yet
  

Preferred Qualifications

• Experience building or scaling social channels from a small base — you've grown something, not just maintained it
  
• Proficiency with AI content tools (ChatGPT, Midjourney, CapCut AI, Descript, etc.) and a genuine interest in applying them to content workflows
  
• Experience collaborating with UGC creators, creator managers, influencers, editors, or external content partners.
  
• Background in consumer tech, Gen Z brands or community-driven brands preferred
  
• Experience building content workflows, SOPs, or content operating systems for a team
  
• Familiarity with scheduling and analytics platforms (We use VistaSocial, experience with Later, Sprout, Buffer, or equivalent is also fine)
  

Ideal Candidate Profile

You are a social-native content operator with strong taste and strong follow-through. You understand what makes a TikTok or Reel feel native, why a hook works, and how to package an idea so people want to answer, comment, share, or send it to a friend.

You are organized enough to manage a content calendar, track assets, coordinate with partners, and maintain a weekly learning loop, but creative enough to spot good angles and improve weak ones.

You like moving quickly, testing formats, and learning from audience behavior. You do not need everything to be perfectly defined, but you know how to create enough structure to keep content moving. You are proactive, collaborative, ask questions and comfortable with some ambiguity. 

You are genuinely interested the client’s business’ core question: what do people really think, and how can that become content people want to answer, debate, and share?

Why Join Us

• Direct access to founders and real influence over product and brand direction
  
• Ownership over an entire function — not a cog in a large marketing department
  
• A product concept that is genuinely novel and growing
  
• Remote-first with flexibility built in
  
• The opportunity to build something, not just run it
  

Additional details:

• Role scope may shift: If a separate UGC manager doesn't work out, the VA's responsibilities could expand to cover UGC collaboration with a pay increase.
  
• Working Style: You're looking for someone who is proactive, collaborative, comfortable working with ambiguity, willing to ask questions, and confident sharing ideas and suggestions—not just executing tasks.
  
• Early termination terms: Kiko requested an exit option within the first 30-day if VA is not the right fit. Replacement option was offered.
  

Working Hours

• Full-time
  
• Flexible schedule
  
• Approximately 4–6 hours overlap with EST
  
• Ideal availability until 2:00 PM EST