Social Executive

Role: Social Executive

Location: Bournemouth, United Kingdom

About the role: 

As Social Executive, you'll be responsible for the day-to-day management and longer-term development of Client's social media presence. Working closely with the Brand and Content Manager, you'll maintain a rolling content calendar, manage all brand social accounts, and collaborate with agencies and third-party creators to deliver content that performs. You'll track and report on performance, define KPIs, and continuously refine the strategy based on data. This role sits at the intersection of strategy, content, and community — suited to someone equally comfortable with creative thinking and analytical rigour.

What you will be doing: 

Strategy and Planning

• Develop and execute a social media strategy to grow Client's online presence across key platforms, covering content formats, influencer and ambassador activity, and audience engagement
• Maintain a rolling social media content calendar, supporting the Brand and Content Manager in developing the wider content plan
• Collaborate with the Media Manager to align the social strategy with the wider paid media approach
• Develop and maintain social media guidelines, covering approved channels, formats, and tone of voice, and support marketing teams in applying them consistently
• Identify opportunities to improve social media practices across divisions, and share knowledge through training sessions and knowledge-share events
• Stay informed on trends and innovations in digital marketing and social media, bringing relevant opportunities to the team

Social Media Management

• Manage all Client social media accounts, including content scheduling, audience engagement, and ongoing optimisation
• Monitor content presentation across channels and conduct regular audits to ensure alignment with brand and content guidelines
• Create and curate platform-appropriate content that is consistent with [Client]'s brand tone and visual identity
• Collaborate with agencies and third-party content creators to develop and execute promotional and campaign content
• Support influencer and ambassador campaigns in line with the social strategy

Budget and Production Management

• Raise purchase orders and invoices, ensuring all creative costs are correctly logged in Client's systems
• Track and report on social content production spend, supporting budget administration alongside the wider team

Reporting and Optimisation

• Define KPIs and benchmarks to measure performance against social objectives
• Analyse social media performance and translate data into clear, actionable insights — preparing regular performance reports for internal stakeholders
• Continuously monitor channel performance and identify opportunities to refine the social strategy 

What you need to be great in this role: 

• Experience developing and executing social media strategies that build brand awareness and drive measurable engagement
• Strong working knowledge of major social platforms and their respective content best practices
• Proven ability to manage agencies and third-party content creators to deliver quality content on time and on brief
• An analytical approach to social — comfortable interpreting performance data and translating it into informed decisions
• Well-organised, with the ability to manage multiple projects and competing deadlines without losing attention to detail
• Strong stakeholder management skills, with the ability to build relationships and align cross-functional teams around shared priorities
• Experience raising purchase orders and supporting production budget administration
• Proficiency with Gen AI tools relevant to social media and content, used to enhance output quality and efficiency
• Experience developing personal AI workflows to improve content planning, scheduling, or reporting
• An agentic approach to problem-solving — able to break complex briefs into clear, actionable steps and adapt when priorities shift
• Ability to critically evaluate AI-generated outputs and apply sound editorial and brand judgement before publishing

Req ID: 18818

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