Social & Community Content Specialist

This is not a social media manager role. It's not a content writer role. It's a hybrid:

• Thinking - deciding what topics and angles are worth communicating
• Producing - creating video content and appearing on camera
• Engaging - actively participating in discussions across communities
• Supervising - reviewing and aligning all content before it goes out

You'll both create content yourself (especially video) and coordinate content created by others - including AI-generated drafts and team contributions. You own the outcome, not just your own output.

This role focuses exclusively on social media and community communication. It does not own PR, company-wide messaging strategy, or employee advocacy programs.

Tasks

YouTube (primary channel) Own the channel's growth. Create long-form and short-form video. Appear on camera. Develop educational, use-case, and community-relevant formats. YouTube is a core growth channel - not a side project.

Topic & idea generation Identify industry trends, high-value topics, and recurring problems in the market. Monitor YouTube, Reddit, LinkedIn, Instagram, Telegram, and niche communities. You are responsible for what we talk about not just how.

Content repurposing & distribution Adapt content into posts, threads, comments, and short-form formats. Repurpose video, internal knowledge, and discussions. Actively distribute across platforms and within community conversations. Visibility comes from distribution, not just publishing.

Community engagement Participate in discussions on Reddit, LinkedIn, Telegram, and other relevant communities. Answer questions, share insights, maintain conversations. Value-first, non-promotional. The goal is human presence and expert credibility - not brand broadcasting.

Content quality & consistency Review and refine all content before publishing - yours and others'. Maintain consistent tone of voice, platform-specific communication styles, and coherence across channels. You are the final owner of how we sound externally.

AI-assisted workflow Use AI tools to generate drafts, improve structure, and iterate quickly. Collaborate with internal team members and external specialists. Content is created by a mix of you + AI + contributors - your job is to make it good.

What success looks like:

Short-term: consistent publishing rhythm, improved content quality, visible presence in discussions

Mid-term: growing engagement, increased participation in industry conversations, stronger expert positioning

Long-term: increased visibility across social platforms, communities, and AI/search recommendations

Requirements

Who you are:

• Idea-driven - you spot relevant topics before they're obvious and understand what makes content valuable to a specific audience
• Hands-on executor - comfortable creating video content, being on camera, and working at volume with iteration
• Platform-native - you understand how communication actually differs between LinkedIn, Reddit, YouTube, Instagram, and Telegram - not in theory, in practice
• Strong communicator - you adapt tone, structure, and depth to the audience and platform
• Organized - you manage multiple content streams without letting quality or consistency slip
• AI-enabled - you use AI to accelerate creation and improve quality, not as a crutch

Requirements:

• Experience in B2B SaaS - required
• Understanding of affiliate / performance marketing
• English C1/C2
• Proven ability to create, edit, and adapt content across audiences
• Comfortable with video creation and appearing on camera

Nice to have:

• YouTube content creation experience
• Active community participation (Reddit, Slack, Discord)
• Understanding of SEO / LLM / content visibility
• Experience with AI content tools

Benefits

• Competitive compensation and stock option program
• Fully remote setup with flexible working hours
• 21 paid vacation days plus 10 personal paid holidays
• Paid sick leave and maternity/paternity leave
• A collaborative team culture built on ownership, clarity, and trust
• Opportunities for professional growth, experimentation, and real impact
• Team offsites and conference trips - we love connecting offline too

If you’re excited by the idea of being the person who spots high-value topics, creates and appears in video content, repurposes it across channels, and builds a strong expert presence in social media and communities, we’d love to hear from you.