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The role involves managing SMS and TCPA compliance, including consent management, list hygiene, and vendor configurations. You will also define compliance KPIs and maintain operational documentation to ensure consistent execution across marketing broadcasts.
About the role
You’ll sit on the Broadcast team alongside the Broadcast Manager, reporting to the Director of Day-to-Day Marketing Operations. Email deliverability is handled separately, including a dedicated deliverability partner — you may collaborate on shared suppressions and cross-channel hygiene, but this role is SMS/TCPA-first. We’re not looking for a dual email-and-SMS deliverability unicorn.
You’ll be a primary point of contact with SMS platform vendors like Twilio, Iterable SMS, and Lime, managing escalations and configurations, and partnering with Legal/Compliance, Broadcast Ops, and RevOps to keep guardrails auditable and execution consistent.
What you'll do
• TCPA & SMS compliance — own consent management, revocation and any-reasonable-method STOP handling, quiet hours, frequency controls, and auditable SMS workflows with Legal/Compliance.
• SMS list health & suppressions — maintain SMS suppressions across brands and projects, including dedicated marketing suppress floors, opt-in quality, and STOP/START lifecycle hygiene so blasts never hit the wrong person or the wrong sender.
• Short codes / 10DLC / throughput — own short-code and 10DLC health (primary vs. VIP codes), throughput and MPS constraints, wrong-sender mapping risks, and vendor escalations when volume or registration blocks sends.
• Systems & tools — system ownership for SMS platform configuration (Twilio, Iterable SMS, Lime as applicable): access, message types and senders, change documentation, and technical escalations.
• Broadcast SOPs — write and maintain SMS/TCPA SOPs (consent, suppress packs, cadence, midweek inventory swaps, QA checklists) that Broadcast and Inventory can actually follow.
• Vendor liaison — serve as the primary SMS vendor contact for support, compliance alignment, and new feature or policy rollouts.
• Cross-functional support — give structured guidance to the Broadcast Manager and day-to-day team so live webinar, VIP, and lifecycle SMS sends match approved standards, with light coordination with email deliverability on shared suppressions only.
• Monitoring & risk — define SMS compliance and deliverability KPIs (delivery, errors, STOP rates, complaint and risk signals), and spot and fix risks before they become incidents.
Qualifications
Required
• A process-driven operator who knows both the legal and technical sides of SMS governance.
• Deep experience in SMS/TCPA compliance — consent, opt-outs, quiet hours, carrier and 10DLC realities. Email deliverability experience is a nice-to-have, not the core hire bar.
• Hands-on with high-volume SMS stacks such as Twilio, Iterable SMS, and/or Lime or similar.
• A strong SOP writer, comfortable influencing Broadcast and Legal without needing a big team underneath you.
• Technical enough to own configuration decisions and work with engineering and RevOps when APIs or mappings break.
Preferred
• 3–5+ years in SMS compliance, messaging ops, or marketing ops with a clear SMS/TCPA focus.
• Direct experience with Twilio and an ESP SMS layer such as Iterable.
• Strong working knowledge of U.S. TCPA and related state rules; CAN-SPAM/email familiarity helpful for cross-channel overlap only.
• Proven ability to write and maintain operational documentation and compliance-focused SOPs.
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