SMM Manager (Part-Time)

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.

We operate several educational brands, including MBI-Akademie, DWW Akademie, IT Career Hub, and Beam Institute of Technology, where we train students for in-demand professions and support them on their way to professional integration in Germany.

MBI-Akademie specializes in vocational education for Pflege professions and supports migrants in Germany in building their careers in the healthcare sector.

Our audience consists mainly of people for whom German is not their native language, but Germany is their new home. We create practical educational programs that help them develop professional skills, navigate the German job market, and successfully build their careers.

We are looking for an SMM Manager to take ownership of MBI-Akademie's social media channels, content, audience communication, and social media lead generation.

This role is not limited to regular content publishing. We are looking for someone who sees social media as a marketing channel, understands the purpose behind different types of content, analyzes performance, and knows how to turn audience attention into the next step — a subscription, conversation, or application.

You will work closely with the Marketing and Sales teams and have the opportunity to influence the development of our social media strategy, test new ideas, and experiment with different formats.

Key Responsibilities

• Develop and maintain the social media content plan.

• Coordinate content production by preparing tasks and briefs for copywriters and designers.

• Publish posts and stories according to the content plan.

• Monitor and analyze social media performance and key metrics.

• Identify opportunities to increase reach, engagement, follower growth, and lead generation.

• Develop and test content and marketing hypotheses.

• Monitor competitors, trends, and new social media formats.

• Respond to incoming Direct messages and communicate with the audience on behalf of the brand.

• Manage comments under brand posts and content published by partner bloggers.

• Identify and collect potential leads from social media and transfer them to the Sales team.

• Conduct Direct outreach to new followers with the goal of starting conversations and generating leads.

• Work with the existing subscriber base and develop communication activities for audience reactivation.

• Set up and manage Telegram bot campaigns, including reactivation campaigns and event announcements.

• Monitor the effectiveness of communication and suggest improvements based on results.

• Maintain a consistent brand voice and communication style across social media channels.

Requirements

• 3+ years of experience in SMM or a similar role.

• Strong understanding of SMM metrics and the ability to analyze results and turn them into actionable conclusions.

• Experience developing and managing content plans and coordinating content production.

• Experience working with copywriters, designers, and other content specialists, including task setting and feedback.

• Understanding of how to connect content, audience engagement, and lead generation.

• Experience working with Direct messages, social media communities, and inbound leads.

• Excellent written Russian and the ability to communicate naturally and professionally with an audience on behalf of a brand.

• Experience with mailings, chatbots, or subscriber databases, or the ability to quickly learn the required tools.

• Strong attention to detail, systematic approach, and responsibility for deadlines.

• Ability to work independently, take ownership of tasks, and propose new ideas.

Nice to Have

• Experience in EdTech, education, or vocational training.

• Experience working with international brands or international audiences.

• Experience with lead generation through social media.

• Experience working with products with a longer decision-making cycle.

• Experience with Telegram bots and audience reactivation campaigns.

• Experience working with several brands or social media channels simultaneously.

• German will be an additional advantage.

What we offer

• Remote work from anywhere in the world (excluding Russia & Belarus);

• Part-time position — Monday to Friday, 5 days per week;

• Opportunity to transition to a full-time position after the first 3 months, depending on mutual fit and project needs;

• All necessary resources and AI tools for your work;

• Opportunity to work with an international EdTech company and an established educational brand;

• Close collaboration with Marketing and Sales teams;

• A role with a direct impact on the development of MBI-Akademie's social media presence and content strategy;

• Plenty of room for your own ideas, experiments, and initiatives as we regularly launch new products and marketing activities.

And much more!

Your ability to combine creative content, audience communication, and marketing thinking will help us turn social media attention into meaningful conversations and new students — join us!