Short-Form Content Creator (TikTok / Douyin – China-Based)

Job Title

Short-Form Content Creator (TikTok / Douyin – China-Based)

Location

China (Remote or Hybrid depending on city)

About the Role

We’re looking for a Short-Form Content Creator who specializes in raw, native TikTok and Douyin content and is fully fluent in both Chinese and English.

This role is focused on creating high-volume, performance-driven short-form video content — shot on mobile, fast-paced, authentic, and built for engagement. You will work cross-functionally with an English-speaking marketing team while producing content optimized for Chinese platforms and audiences.

This is not a polished studio or commercial production role. We’re looking for someone who understands what actually performs on Douyin and TikTok today.

A strong portfolio with demonstrable engagement metrics is required.

What You’ll Do

• Create native short-form videos optimized for TikTok & Douyin

• Film content primarily on mobile (iPhone / Android)

• Develop strong hooks within the first 1–3 seconds

• Produce content formats including:

  • Talking-head videos

  • POV and product demonstrations

  • Problem → solution storytelling

  • Trend-based and remix content

  • Native testimonial and review formats

• Adapt content style to Douyin audience behavior and trends

• Collaborate with English-speaking global teams on creative direction

• Communicate clearly in both Chinese and English (written and spoken)

• Deliver content consistently and at scale

• Track and report performance insights (views, engagement, watch time)

Requirements

• Based in China

• Fluent in both Chinese and English (spoken and written)

• Proven experience creating short-form content for TikTok and/or Douyin

• Portfolio required with live links to published content

• Demonstrated ability to generate strong engagement metrics

• Strong understanding of:

  • Douyin and TikTok trends

  • Hook creation and retention

  • Native platform storytelling

• Comfortable filming independently without heavy production

• Fast execution and ability to test multiple creative angles

• Basic editing skills (CapCut, native apps, or similar)

Nice to Have

• Experience with e-commerce or DTC brands

• Familiarity with TikTok Shop / Douyin e-commerce

• Experience adapting content for international audiences

• Understanding of performance-driven creative (organic vs paid)

What Success Looks Like

• Consistent delivery of high-performing short-form videos

• Strong engagement relative to audience size

• Clear communication between Chinese and English teams

• Ability to rapidly test, iterate, and improve content format