SEO Specialist

 Posted 2 days ago
     
2-5 years experience
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AI Summary

The SEO Specialist will drive organic search success for a large-scale affiliate media site through keyword research, on-page optimization, and technical audits. They will also lead a major site migration and rebranding initiative while collaborating with cross-functional teams.

At REV, we're dedicated to driving traffic and generating leads for our clients. Our team of digital marketing and technology experts thrives in an ever-evolving industry, constantly pushing boundaries to stay ahead of the curve.

Your Impact

Some projects come along once in a lifetime, and this is one of them. Built on over 30 years of history, this media site is entering a new era, and we’re looking for the key people who will help drive its success. Here, legacy meets innovation; tradition meets bold new ideas, fresh creativity, and what’s most important to us: an unstoppable ambition.

You will collaborate with a team of talented individuals across different disciplines, all driven by one mission: to take this media site to new heights.

Ready to leave your mark and help write the next chapter? Then, this is your adventure.

Your new role

We are seeking a sharp and collaborative SEO Specialist to help drive the organic search success of a large-scale affiliate media site. Collaborating closely with the Marketing Lead, this role will focus on keyword research, SEO optimization of existing content, and supporting a major site migration and rebranding initiative. The SEO Specialist will be instrumental in ensuring the site is strategically positioned to capture and grow search traffic, especially around high-intent commercial queries. The ideal candidate will have strong technical and on-page SEO skills, a data-informed mindset, and a collaborative spirit that supports content, commercial, and performance teams alike.

What you’ll be working on

  • Keyword Research & Mapping: Conduct in-depth keyword research to identify new opportunities, inform content planning, and support ongoing optimization. Lead keyword mapping efforts in preparation for a full site relaunch.

    • Perform ongoing competitor keyword research and competitor analysis to identify gaps, opportunities, and strategic advantages.

    • Conduct recurring keyword research to continuously inform content creation and content improvement.

  • SEO Optimization: Provide on-page SEO recommendations to improve performance of evergreen and commercial content, working closely with the editorial and content operations teams.

  • Technical SEO: Perform site health checks and identify ongoing action items to improve core keyword ranking over time.

    • Identify areas for on-site improvements in site structure, internal linking, and content.

    • Lead comprehensive site audits to identify technical SEO opportunities and implement fixes.

    • Analyze and resolve indexing issues in Google Search Console, addressing crawl errors, sitemaps, robots.txt, and canonicalization.

    • Ensure Core Web Vitals, page speed, and mobile-friendliness align with search engine best practices.

    • Lead and manage website migrations, including creating and executing redirect maps and validating post-launch performance.

    • Apply a strong understanding of HTTP status codes (2xx, 3xx, 4xx, 5xx) to implement correct responses, redirects, and remediation steps that protect SEO equity.

    • Implement internal linking directly when needed.

    • Issue, track, and resolve DCMA as part of ongoing technical SEO responsibilities.

    • Implement structured data/schema and ensure proper site architecture in collaboration with technical teams.

    • Apply AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) best practices to improve visibility in AI-driven search experiences.

    • Design and deploy SEO automations using tools such as AirOps or similar AI-driven solutions.

  • Site Migration Support: Play a central role in the planning and execution of the site migration, ensuring SEO best practices are followed to minimize risk and protect rankings.

  • Content Collaboration: Partner with editors, writers, and content managers to ensure keyword targeting, metadata, linking strategies, and page structures are optimized for organic success. Apply conflict management and stress management skills when collaborating across remote and cross-functional teams.

  • Performance Monitoring: Track performance of key pages and keywords using tools like Accuranker, Google Search Console, and Ahrefs. Report on ranking shifts, visibility gaps, and optimization wins.

    • Build and maintain SEO dashboards in Data Studio to support ongoing reporting and insights.

    • Clearly communicate SEO strategy, priorities, and performance updates to stakeholders.

  • Market Awareness: Stay informed on search engine updates, SERP trends, and competitor strategies to proactively adapt and inform growth initiatives.

    • Take fast, proactive actions to prevent SEO issues and stay ahead of potential risks.

  • Maintain a hands-on approach while also owning strategic diagnosis, planning, and analysis.

A little bit about you and your qualifications:

  • 3-5 years of hands-on SEO experience, ideally in content-heavy or affiliate environments.

  • Strong expertise in keyword research, on-page optimization, and keyword clustering. Experience conducting competitor keyword research and competitor analysis.

  • Experience supporting or leading SEO efforts during site migrations or domain changes.

  • Familiarity with tools such as Ahrefs, SEMrush, Google Search Console, Screaming Frog, and GA4.

  • Ability to translate SEO data into clear, actionable recommendations.

  • Ability to work effectively in remote environments with strong communication discipline.

  • Strong communication and collaboration skills; ability to work cross-functionally with editorial, tech, and performance teams.

  • Strong conflict management, stress management, and communication skills.

  • Ability to clearly communicate SEO strategy and reporting to stakeholders.

  • Detail-oriented, organized, and proactive in identifying growth opportunities.

Preferred Skills

  • Experience in competitive industries.

  • Familiarity with content mapping frameworks and scalable SEO documentation processes.

  • Working knowledge of technical SEO fundamentals (e.g., redirects, canonical tags, crawl budget, indexation).

  • Experience issuing, tracking, and resolving DCMA issues.

  • Experience with AirOps or similar AI automation tools for SEO workflows

  • Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

  • Experience implementing structured data/schema and understanding site architecture.

  • Experience creating dashboards in Looker Studio / Data Studio.

  • Comfort participating in planning sessions and contributing to content prioritization.

  • Understanding of how SEO integrates with broader performance and affiliate strategies.

What We Offer

  • A collaborative, growth-oriented environment where you’ll be empowered to make an impact, learn continuously, and develop across all dimensions of SEO — not just one.

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