SEO & GEO Lead (Freelance)

At parcelLab, we're reshaping how the world's leading brands manage the post-purchase experience.

Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, Ikea, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue.

As we scale across EMEA, we're looking for driven, curious, and customer-obsessed people to join our journey.

The Role:

As our SEO & GEO Lead, you'll own how parcelLab gets discovered - by search engines, by AI answer engines, and increasingly by both at once. This isn't a traditional content role. You'll build the systems that turn product updates, sales enablement material, and customer questions into content at scale, then apply the editorial judgment to make sure none of it reads like AI slop.

You'll combine classic SEO fundamentals with emerging GEO (Generative/Answer Engine Optimization) - the discipline of getting cited as the answer when someone asks ChatGPT, Perplexity, or Gemini about post-purchase, returns, or delivery experience. The two disciplines overlap heavily, but GEO is where the next wave of organic visibility is being won, and we want to win it early.

This is a build role, not a maintain role. You'll be filling an automation gap in how we produce and scale content - working closely with existing specialists across product marketing, creative, and web, rather than trying to be a one-person content team.

What you'll do:

• Design and build systems that auto-generate content (starting with blog posts) from product updates, sales enablement material, and recurring customer questions

• Apply a 95% automation / 5% human refinement approach - using AI to do the heavy lifting, while your editorial judgment is what keeps quality high and prevents AI-generated spam

• Own SEO and GEO strategy together: keyword and topic targeting, on-page optimization, and getting parcelLab cited in AI-generated answers on post-purchase and returns queries

• Manage content across multiple channels - blog, LinkedIn, social, and website copy - coordinating visual content needs along the way

• Mine existing sources for content opportunities: product marketing's Notion pages, sales enablement decks, product release notes, and real customer inquiries

• Collaborate closely with Product Marketing (content angles and positioning), Creative (visual content), and Web Development (on-site implementation) to ship consistently

• Continuously refine the automation systems themselves as you learn what works

What we're looking for:

• A content/SEO professional who's also a builder - someone who has shipped AI-assisted content workflows, not just used ChatGPT to draft a paragraph

• Strong, native-level English and excellent writing instincts - the judgment to know what shouldn't ship, even when AI produced it

• Working knowledge of both SEO and GEO, and genuine interest in how AI answer engines are reshaping organic discovery

• Comfortable owning ambiguity - this role is being built, not slotted into an existing playbook

• A natural collaborator - you'll be the connective tissue across product marketing, creative, and web, so cross-functional ease matters as much as technical skill

• Based in Munich or London preferred; we're open to remote for exceptional candidates

Bonus Points:

• Experience with citation tracking, llms.txt, schema markup, or other hands-on GEO/entity work

• Background in B2B SaaS or post-purchase/ecommerce

• Experience building or configuring no-code/AI automation tooling (e.g. content pipelines, workflow automation)

What we offer:

• Be part of a fast-growing SaaS company backed by strong investors and global brands

• The chance to shape a brand-new function from the ground up, with real autonomy over how it's built

• Competitive compensation

• Remote-friendly culture with flexible work environment

• Collaborative, inclusive, and ambitious culture

Perks & Benefits:

🧠 Plenty of room for your own ideas...space to try, fail and learn!

🛳 Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities

🏝 Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices? No problem! Find yourself a co-working space instead, and we'll help cover the costs

🚀 Career development opportunities, including our Leadership Development Program, as well as online language courses and available budgets for further training

🧘🏽‍♀️ Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health

🎉 Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites

🌏 Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you'll love working here!

About parcelLab:

parcelLab's platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage.

It's all in a day's work for us:

• Monitor over six million shipments per day

• 175+ countries across the globe use our tracking pages

• 1000+ brands use parcelLab for their post-purchase experience

• Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD

• 150+ employees around the globe, driving innovation together

Equal Opportunities:

parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.

Come be part of our growth – contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.