SEO Copywriter & Content Editor (Freelance)

About IG Group 

IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here. 

About the role 

We're looking for a freelance SEO copywriter and content editor to help grow organic visibility for ig.com/uk and ig.com/ie. You'll split your time evenly between writing and editing – shaping reactive, news-led content around live market events and refining evergreen guides – with a strong focus on turning AI-generated first drafts into accurate, polished, publish-ready copy. 

About the team 

This role sits within the SEO team in the Marketing division, reporting directly into the SEO Manager. The team covers organic search strategy, technical SEO, content, UX/CRO and AI search visibility across the UK and Ireland markets. This is a freelance, individual-contributor role with no direct reports. 

Key responsibilities 

• Write original, SEO-optimised reactive content that responds quickly to market news and trending search demand across trading, investing and financial markets topics. 

• Write and refresh evergreen SEO content, ensuring it stays accurate, competitive and aligned to target keywords over time. 

• Fact-check market commentary, financial data and product claims to protect the accuracy and credibility of published content. 

• Apply on-page SEO best practice to headlines, structure, metadata and internal linking. 

• Maintain a consistent brand voice and editorial standard across both writing and editing output. 

• Work with the SEO Manager to prioritise reactive topics against live news and market events, and turn content around within tight deadlines. 

Role requirements 

• Demonstrable experience writing and editing SEO content, ideally at volume. 

• Excellent written English, with strong editing, proofreading and fact-checking skills. 

• Solid working knowledge of on-page SEO principles (keyword integration, headers, internal linking). 

• Comfortable producing reactive, news-led content quickly and to tight deadlines. 

• Able to work independently and manage own workload against a fixed monthly capacity. 

Desirable 

• Experience writing about trading, investing or financial markets. 

• Experience working in financial services or another regulated industry. 

• Familiarity with headless CMS platforms (e.g. StoryBlok) and SEO tools such as Ahrefs and Google Search Console.