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The Senior Strategy Lead will own the strategic direction for influencer marketing campaigns, partnering with Account Leads to translate data and market trends into actionable client strategies. They will also provide oversight and coaching to the strategy team while developing frameworks and pricing models to elevate pod performance.
At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
As a Senior Strategy Lead, you’ll serve as the strategic and analytical brain of the pod, owning the strategic direction behind influencer marketing recommendations and partnering with Account Leads to turn data, insights, and market trends into compelling client strategies. You’ll shape campaign positioning and pricing, identify opportunities to optimize performance and drive growth, and ensure our recommendations are grounded in insight, differentiated, and built to deliver meaningful results.
Shape Campaign Strategy
Own campaign positioning and pricing strategy across accounts, developing recommendations that are strategically sound, competitive, margin-conscious, and aligned with client goals.
Lead RFP Strategy
Partner with Account Leads to lead RFP strategy, pricing, and positioning, translating client needs into clear, differentiated recommendations that strengthen our approach and set our work apart.
Turn Data Into Action
Partner closely with Analytics to translate campaign performance into actionable insights, proactively identifying opportunities for mid-campaign optimization, upsells, and stronger future programs.
Build Compelling Performance Stories
Lead the strategic narrative within campaign recaps, connecting performance and findings to meaningful insights, clear recommendations, and opportunities for what comes next.
Elevate How We Work
Develop and evolve strategic frameworks, pricing models, and best practices for the pod while staying current on influencer marketing trends, platform changes, and the competitive landscape.
Develop the Strategy Team
Provide strategic oversight, feedback, and coaching to Strategists, delegating opportunities for increased ownership while raising the quality and consistency of strategic thinking across the pod.
Salary Range: $85,000–$120,000 USD annually
Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.
New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin
Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.
Important Notice About Job Openings:
Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.
New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.
All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.
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