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The Senior Specialist develops and executes channel marketing strategies to drive demand generation and partner enablement. They serve as a strategic advisor to stakeholders, overseeing marketing investments and cross-functional initiatives to achieve business growth.
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?
Location: Remote
Develops and executes the channel marketing strategy for key distribution partners, driving demand generation, partner enablement, and business growth. Identifies and evaluates emerging market opportunities, strategic partnerships, and co-branding initiatives that strengthen competitive positioning and expand revenue streams. Serves as a strategic advisor to internal and external stakeholders, leading cross-functional collaboration and overseeing partner marketing investments to deliver measurable business results.
Leads marketing programs and campaigns by collaborating with cross-functional teams to ensure alignment with company goals and objectives.
Facilitating complex market data and consumer insights to evaluate the effectiveness of marketing strategies and identify areas for improvement.
Applies knowledge of marketing best practices to support the development of channel marketing strategies tailored to specific market segments and customer needs.
Overseeing complex marketing initiatives, ensuring that campaigns are implemented on time and within budget, while tracking performance metrics.
Designs and delivers somewhat complex reports and presentations to communicate marketing performance, trends, and actionable insights to senior management.
Identifies and analyses opportunities to optimize channel marketing efforts and improve overall market penetration, leveraging existing industry knowledge and internal data.
Recommends and executes new marketing tools and technologies to enhance channel marketing initiatives, improving engagement and ROI.
Establishes and overseas routine project documentation, ensuring that all marketing efforts and relationship are thoroughly tracked and well-documented for future reference and continuous improvement.
Serves as a key marketing partner to business leaders and stakeholders, translating organizational priorities into channel marketing strategies, aligning resources, and driving execution to achieve revenue and growth objectives.
Bachelor's Degree
5-7 Years Experience
Field(s) of Expertise: Marketing
Master's degree
8-11 Years Experience
Field(s) of Expertise: Marketing
Does this role manage Southwire team members: No
Domestic - less than 20% of time
Moving - 5% of time
Standing - 45% of time
Sitting - 50% of time
Office
Computer/Keyboard
Benefits We Offer:
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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