Senior/Regular Digital Analytics Specialist
Please mention DailyRemote when applying
AI Summary
Project description:
We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives.
The role focuses on delivering actionable insights through advanced analytics, structured analysis projects, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences.
You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, insightful reporting, and continuous optimization of digital touchpoints.
We're looking for someone who can join the project immediately on a freelance/b2b basis. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.
Tech stack:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio (Google Data Studio)
Power BI
Hotjar / FullStory (or similar session replay tools)
Excel (advanced: pivot tables, lookups, data analysis)
SQL / BigQuery (nice to have)
Requirements:
Strong Regular / Senior level experience in Digital Analytics
Fluent English (B2+/C1)
Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting)
Strong experience in dashboard development and data visualization (Looker Studio, Power BI)
Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction
Experience with A/B testing and statistical analysis
Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory)
Strong analytical thinking and problem-solving skills
Ability to translate complex data into actionable insights and business recommendations
Experience with tracking validation, QA, and ensuring data accuracy
Experience working with cross-functional teams (Marketing, Product, UX, Engineering)
Strong communication and stakeholder management skills
Nice to have:
Experienced in using AI tools in day-to-day workflow
Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)
Experience with CRM integrations and tracking validation
Knowledge of Google Search Console
Experience in e-commerce or digital product analytics
Understanding of GDPR, consent management, and data privacy compliance
Experience with product analytics and feature usage tracking
Main responsibilities:
Lead and contribute to deep-dive analysis projects across:
Campaign performance
User experience (UX) and behavioral insights
Conversion funnels and e-commerce performance
Product analytics and feature usage
Site pathing and engagement analysis
Conduct A/B test analysis and provide statistically sound recommendations
Design, build, and maintain dashboards:
Develop new reporting solutions
Improve existing dashboards and frameworks
Ensure data quality and business alignment
Perform tracking validation and analytics QA:
Validate GA4 and GTM implementations
Support site launches and feature releases
Troubleshoot tracking and data inconsistencies
Analyze emerging traffic patterns:
AI-driven traffic and AIO content
Traffic sources and behavioral trends
Changes in engagement and performance
Deliver ad-hoc analysis:
Translate business questions into structured analyses
Provide actionable insights and recommendations
Support stakeholders across Marketing, Product, and UX
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