Senior Regional Marketing Manager - NY, NJ, PA

Department: Marketing Technology

Employment Type: Full Time

Location: AMER - Flexible Locations

Description

• Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
• Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions.
• Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.

• Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with office staff on local events and community engagement.
• Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed.

• Develop deep market understanding including competitive landscape, demographics, payer dynamics, and clinic capacity.
• Build community partnerships and sponsorships; organize local events driving acquisition and retention
• Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies.
• Coordinate with SVP of Engagement and Retention on local retention efforts.

• Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
• Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain event database.

• EDUCATION: Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.
• EXPERIENCE: 5+ years of experience in a marketing role with proven track record of career progression required.
• Think strategically while executing tactically; strong business acumen with understanding of ROI
• analysis and marketing attribution; data-driven decision making.
• Work effectively with market presidents and C-suite stakeholders; influence without authority;
• navigate complex organizational dynamics.
• Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA.
• Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving.
• Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively.
• Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics
• platforms and CRM systems preferred.
• Remote position with up to 50% travel to clinics in assigned regional footprint for stakeholder management and relationship building.
• Occasional in-person meetings with market presidents and practice managers; attendance at regional/company leadership meetings.

Key Responsibilities

• Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
• Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions.
• Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.

• Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with office staff on local events and community engagement.
• Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed.

• Develop deep market understanding including competitive landscape, demographics, payer dynamics, and clinic capacity.
• Build community partnerships and sponsorships; organize local events driving acquisition and retention
• Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies.
• Coordinate with SVP of Engagement and Retention on local retention efforts.

• Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
• Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain event database.