Senior Programmatic Advertising Manager
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AI Summary
Lead the execution and optimization of full-funnel programmatic advertising campaigns across retail media platforms like Amazon DSP and The Trade Desk. Collaborate cross-functionally to align digital strategies with retail outcomes and leverage advanced analytics for client insights.
Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, and Harris Teeter. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems and technologies to support our clients along every step of the retail journey.
At Harvest Group, our culture and values are at the core of everything we do. This is evident in every area of our business – in our people, relationships, processes, and ultimately in how we serve our clients. This approach has humbly allowed us the opportunity to receive the following awards:
- Inc Best Places to Work – 2025 and 2026
- Great Place to Work Certified – 2024
- Fortune’s Best Workplaces for Women – 2024
- Fortune’s Best Medium Workplaces – 2024
- Fortune’s Best Consulting & Professional Services - 2024
- Business Intelligence Group Best Places to Work - 2023
Harvest Group Values
- Journey: Embracing our past and planning for our future with faith
- Integrity: Doing what is right in all things
- Relationship: Pursuing depth, trust, and collaboration
- Service: Laboring for others with humility and care
- Excellence: Delivering extraordinary performance and results with humility
Description
We are seeking a results-driven Senior Programmatic Advertising Manager to support the strategy and execution of programmatic and display advertising campaigns within our rapidly growing Retail Media practice. The ideal candidate brings 4–6+ years of hands-on programmatic advertising experience, including 2+ years within the retail media ecosystem, and is passionate about connecting full-funnel digital strategies to retail outcomes.
This individual will work cross-functionally to activate performance-focused campaigns across platforms such as Amazon DSP, The Trade Desk, and media networks including Amazon, Walmart, Kroger, Instacart, and Target. This is a high-impact role with direct influence on client success, sales performance, and digital media innovation.
For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, IL, ID, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, or WI.
Responsibilities
- Lead execution and optimization of programmatic advertising campaigns on retail media platforms, including Amazon DSP and The Trade Desk.
- Support full-funnel retail strategies that align with other media and marketing tactics, achieving goals across awareness, consideration, and conversion stages.
- Collaborate with cross-functional teams (e.g., search, shopper marketing, sales) to ensure campaign integration within retail marketplaces.
- Steward our Harvest Group values in delivering excellence to the brands we partner with across the business.
- Monitor campaign performance and leverage advanced retailer analytics tools like Amazon Marketing Cloud (AMC) to synthesize insights and recommendations.
- Activate custom audiences and refine audience strategies using first-party and clean room data.
- Contribute to media plan development, pacing, and in-flight adjustments with a commerce-first mindset.
- Assist in maintaining strong relationships with retail platforms and vendor partners.
- Stay current on retail media trends, retailer-specific advertising opportunities, and evolving platform capabilities.
Requirements:
- 4–6+ years of experience in programmatic advertising, including 2+ years within retail media, with a focus on commerce-driven strategies that deliver measurable business outcomes.
- Hands-to-keys experience with Amazon DSP or similar retail-focused DSPs (e.g., Walmart DSP, The Trade Desk).
- Proven ability to manage end-to-end campaign execution, including setup, audience targeting, optimizations, and reporting within a retail media context.
- Exposure to advanced measurement tools or clean rooms (e.g., Amazon Marketing Cloud, TTD REDs) preferred.
- Working knowledge of how digital media directly impacts retailer-specific KPIs such as ROAS, TACoS, and new-to-brand metrics.
- Familiarity with multiple retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel, Kroger Precision Marketing) is a strong plus.
- Skilled in Excel and reporting platforms like Looker Studio; comfortable synthesizing performance data into client-ready insights.
- Strong communication skills with the ability to collaborate across cross-functional teams and present recommendations with clarity.
- A passion for retail media, shopper insights, and staying on top of platform innovations and commerce trends.
- Willingness to travel
What We Offer
Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics.
We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package.
The national hiring starting base salary range for this position is $85,000-$100,000/annually. Additionally, this position is eligible to participate in our bonus program.
Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!
Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws.
We encourage all interested candidates to apply.
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