Senior Performance Marketing Specialist

Job Description

Senior Performance Marketing Specialist

Client: The Hype Society (Australia)

Delivery Partner: Acquire Intelligence

Engagement Model: Dedicated Offshore Resource (Full-time)

Experience Required: 5+ years agency experience

Role Overview

The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads.

This role is hands-on and execution-focused, with strategic input expected as accounts scale.

Key Responsibilities

1. Performance Marketing Execution

- Plan, build, execute, and optimise paid media campaigns across key platforms, including:

  - Google Ads (Search, Performance Max, Shopping)

  - Meta (Facebook & Instagram)

  - TikTok, LinkedIn, and other platforms as required

- Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs.

- Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools.

2. Optimisation & Growth

- Monitor campaign performance daily and make real-time optimisations to improve:

  - ROAS

  - CPA

  - Conversion rate

  - Spend efficiency

- Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions.

- Scale high-performing campaigns while maintaining efficiency and performance discipline.

3. Reporting & Insights

- Produce weekly and monthly performance reports covering:

  - Spend, conversions, CPA, ROAS

  - Key trends, risks, and opportunities

- Provide clear insights and recommendations that can be used directly by client-facing teams.

- Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations.

4. Cross-Functional Collaboration

- Work closely with strategy, creative, and account management teams.

- Ensure alignment between media strategy, creative execution, audience targeting, and client objectives.

- Participate in internal optimisation discussions and share learnings across accounts.

5. Capability & Standards

- Apply agency best practices across account management and performance delivery.

- Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies.

- Maintain high standards of documentation, hygiene, and accountability across all campaigns.

Required Experience & Skills

Must-Have

- 5+ years of experience in a performance marketing or paid media agency environment

- Proven hands-on experience managing multiple client accounts concurrently

- Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred

- Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)

- Strong analytical skills and ability to translate data into actionable insights

- Excellent written English and confidence working with Australian stakeholders

Nice to Have

- Ecommerce and lead-generation client experience

- Exposure to international markets (AU, NZ, US, UK)

- Experience mentoring or supporting junior paid media specialists

Working Style & Fit

- Comfortable operating as a dedicated offshore extension of an Australian agency

- Highly organised, proactive, and accountable for outcomes

- Able to manage volume, prioritisation, and deadlines effectively

- Performance-driven mindset with a strong sense of ownership

Join the A-Team and experience the A-Life!