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AI Summary
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is seeking an experienced Senior Paid Media Specialist to lead the strategy, execution, and optimization of multi-channel paid advertising campaigns that drive eCommerce growth. Managing a significant annual marketing budget, this role will partner closely with sales, technical, and creative teams to maximize return on investment while delivering measurable business results across Google Ads, Meta, and LinkedIn. They are looking for a data-driven marketing professional with a strong B2B background who thrives in collaborative, fast-paced environments.
Role Overview
The Senior Paid Media Specialist will be responsible for planning, executing, optimizing, and reporting on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. The Senior Paid Media Specialist will manage campaign budgets, lead A/B testing initiatives, analyze performance metrics, collaborate with cross-functional teams, and develop paid media strategies that generate qualified leads and maximize return on advertising spend. This role is ideal for a highly analytical paid media professional with deep experience managing large advertising budgets, optimizing eCommerce campaigns, and driving B2B customer acquisition.
Location
Fully Remote | 8:15 AM – 5:00 PM CST
Key Responsibilities
Campaign Strategy & Execution
Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Develop paid advertising strategies that support eCommerce growth and lead generation.
Collaborate with sales, technical, and creative teams to ensure campaign alignment.
Maintain consistent messaging and audience targeting across advertising channels.
Continuously optimize campaigns to improve performance and return on investment.
Budget Management
Manage and optimize a $3M annual marketing budget across multiple advertising channels.
Allocate advertising spend to maximize campaign efficiency and ROI.
Monitor campaign budgets and spending performance.
Identify opportunities to improve budget allocation and campaign profitability.
Performance Analytics & Reporting
Track key performance metrics including CTR, CPC, CPA, and ROAS.
Prepare recurring performance reports and strategic recommendations.
Analyze campaign data to support data-driven decision making.
Present performance insights to leadership.
A/B Testing & Campaign Optimization
Lead A/B testing initiatives across creative assets, audience targeting, and landing pages.
Optimize campaigns based on testing results and performance data.
Improve conversion rates through continuous experimentation and refinement.
Identify opportunities to improve campaign effectiveness across channels.
Cross-Functional Collaboration
Partner with sales, technical, marketing, and creative teams throughout campaign execution.
Coordinate messaging and campaign strategy across departments.
Support creative optimization to maximize engagement and campaign performance.
Communicate technical marketing insights clearly to cross-functional stakeholders.
B2B Demand Generation
Develop paid media campaigns targeting business audiences.
Support lead generation and customer acquisition initiatives.
Apply B2B marketing strategies throughout campaign planning and execution.
Optimize campaigns for qualified lead generation and business growth.
Qualifications Experience
5+ years of experience managing paid media campaigns.
Experience managing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Experience managing paid media campaigns for eCommerce businesses.
Experience managing B2B marketing campaigns focused on lead generation and customer acquisition.
Experience managing large advertising budgets.
Experience performing campaign optimization and performance analysis.
Experience leading A/B testing initiatives.
Experience collaborating with cross-functional teams.
Experience within industrial, manufacturing, or water/wastewater industries is preferred.
Qualifications Skills
Proficiency with Google Ads.
Proficiency with Meta Ads Manager (Facebook & Instagram).
Proficiency with LinkedIn Ads.
Strong analytical and data interpretation skills.
Strong understanding of CTR, CPC, CPA, and ROAS metrics.
Strong campaign optimization and performance analysis skills.
Strong A/B testing methodology and experimentation skills.
Strong budget management and ROI optimization abilities.
Strong B2B lead generation strategy experience.
Strong communication and stakeholder collaboration skills.
Ability to communicate technical concepts to non-technical stakeholders.
Strong execution, organization, and attention to detail.
Ability to work independently while collaborating across multiple teams.
What Success Looks Like
Paid media campaigns consistently achieve ROI and growth objectives.
Marketing budgets are efficiently managed and optimized.
Campaign performance improves through continuous testing and optimization.
Cross-functional collaboration supports successful campaign execution.
Data-driven insights contribute to improved marketing performance.
Paid media initiatives generate qualified leads and support business growth.
Opportunity
This is an opportunity to lead high-impact paid media initiatives while managing substantial advertising budgets in a growing eCommerce environment. The Senior Paid Media Specialist will work closely with leadership and cross-functional teams to optimize campaign performance, drive customer acquisition, and contribute directly to long-term business growth.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
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