Senior Marketing Manager - Full-Time Project
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AI Summary
Who We Are
This is a full-time role working 40 hours per week for a 5 month project.
Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.
You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.
What You’ll Do
- Agency LOB Marketing — Full Lifecycle
- Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
- Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
- Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
- Demand Generation & Campaign Management
- Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
- Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
- Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
- Track and report on campaign KPIs; iterate based on data
- Email Marketing & Lead Nurturing
- Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
- Build and optimize lead nurturing workflows through marketing automation tools
- Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack
- Product & Solutions Marketing
- Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
- Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
- Contribute to the content and communications calendar in support of Agency LOB goals
- Sales Enablement
- Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
- Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey
- Ensure all materials adhere to Goodway's brand voice, style, and guidelines
- Events & Partnership Marketing Support
- Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences
- Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact
- Work with our Agency LOB’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more.
- Stakeholder Collaboration
- Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action
- Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management
- Contribute to team documentation and playbooks to ensure continuity beyond the contract period
Who You Are
- 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs
- Prior experience marketing to or within the agency ecosystem strongly preferred
- Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
- Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging
- Hands-on sales enablement experience; comfortable working directly with sales and BD teams
- Experience supporting or managing event marketing in a B2B context
- Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly
- Excellent written and verbal communication skills; strong editorial judgment
- Comfortable working in a fast-moving environment where priorities may shift
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Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
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