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AI Summary
Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.
Senior Marketing Executive
About the RoleCareem is looking for a Senior Marketing Executive to own marketing for the Tenants vertical — a fast-growing business line within Careem Ventures. Based in Amman and operating across the UAE and Jordan, you'll drive the marketing strategy end-to-end, from planning through execution, working closely with country and regional teams.
This is a senior, hands-on role for someone who can think strategically and stay close to execution in a fast-moving, entrepreneurial environment. You'll have real ownership, real impact, and direct visibility with Ventures leadership.
What You'll Do
- Own the vertical marketing strategy for Tenants across the UAE and Jordan, aligned with Ventures and broader business objectives
- Build and execute go-to-market and always-on plans spanning brand, performance, lifecycle, and partnership marketing
- Drive customer acquisition, retention, and engagement through data-informed, multi-channel campaigns — digital, performance, CRM, social, and offline/BTL
- Localize messaging and strategy to reflect the distinct dynamics of the UAE and Jordan markets
- Partner cross-functionally with product, growth, operations, and country teams to align
marketing with business priorities and launch plans
- Manage the vertical's marketing budget, tracking ROI and optimizing spend across channels and markets
- Define and report on key marketing and growth KPIs, delivering performance insights to Ventures leadership
- Brief, manage, and evaluate external agencies and partners — creative, media, and PR — as needed
- Stay close to the market — monitoring competitor activity, trends, and customer insights across both markets to continuously sharpen strategy
What You'll Need
- 4+ years of marketing experience, ideally with exposure to the UAE and/or Jordan markets in tech, e-commerce, marketplaces, or a related high-growth industry
- Proven ownership of marketing strategy with a track record of delivering measurable growth results for a product, vertical, or business unit
- Strong command of brand and performance marketing, with hands-on experience across digital channels
- Data fluency — comfortable shaping strategy and proving impact through marketing and growth metrics
- Excellent stakeholder management skills, with the ability to work cross-functionally across product, growth, and country teams
- Fluent English (written and spoken)
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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