Senior Manager, Site Optimization

How you’ll have an impact at Paula’s Choice: 

You'll plan, build, launch, and report on the tests that improve conversion and revenue across our DTC site. You'll run optimizations across the full shopping journey: homepage, collection pages, product detail pages, routine and regimen builders, cart, and checkout. You'll also balance conversion goals against brand standards, approved product claims, and merchandising priorities.

What You'll Do

• Test execution: Run a steady roadmap of high-impact A/B and multivariate tests across devices and customer journeys. Tests will cover copy, UI/UX, product merchandising, offer and promotion presentation, and navigation.
• QA and launch reliability: Make sure every test and site change launches error-free, follows spec, and is tracked accurately in GA4 and our testing tools.
• Insight documentation: Summarize and document test results clearly and build a shared learning library that shapes future optimization and broader DTC strategy.
• Speed and ownership: Partner with Ecommerce, Creative, and Tech teams to move ideas quickly and clear bottlenecks. Become the go-to expert on how our customers shop the site.
• Collaboration and handoff: Work across Brand, Creative, Performance Marketing, CRM, Product Development, and Regulatory to gather inputs, finalize assets, and prepare launches.
• Performance reporting: Build and maintain clear reports that track multiple KPIs together, including conversion rate, AOV, revenue per visitor, new-customer acquisition, and retention signals. Share findings with DTC leadership.

What You Bring

• 8+ years in ecommerce, performance marketing, or CRO roles. You've launched tests, owned test strategy, handled QA and implementation, and partnered with leaders to bring ideas to life.
• Experience optimizing DTC ecommerce in beauty, skincare, personal care, wellness, or consumer goods. You understand high-consideration purchase journeys where education drives conversion.
• Hands-on experience running A/B and multivariate tests, QA'ing launches, and reporting on results with statistical rigor.
• Comfort updating copy, layout, and page flows within testing tools (e.g., Optimizely, VWO, AB Tasty) and ecommerce platforms or CMSs. You know what moves conversion.
• Strong working knowledge of GA4. Experience with Looker, Tableau, or similar BI tools is a plus.
• UX judgment: you can spot friction in the shopping experience and propose improvements grounded in behavioral data.
• The ability to balance competing priorities, such as conversion vs. brand experience, promotions vs. margin, and speed vs. compliance with approved claims.
• Clear communication with Creative, Brand, Marketing, and Tech partners, and with senior leadership.
• Strong follow-through and ownership. You get things done.

Success Looks Like

• You ship high-quality tests that match the brief, on time and without surprises.
• You catch bugs, broken experiences, and tracking gaps before they go live.
• The test roadmap produces measurable lifts in conversion and revenue.
• Your learnings shape decisions beyond CRO, across merchandising, creative, and DTC strategy.
• Partners see you as the person who helps them move faster.

Competencies

• Ecommerce-savvy: Understands DTC shopping behavior, especially in beauty and personal care.
• Execution-focused: Detail-oriented and efficient, working with both speed and care.
• Process-driven: Follows structured workflows and tracks everything from brief to result.
• Analytical: Builds clear, readable reports that make performance easy to understand and act on.
• QA mindset: Spots gaps early, from typos to misfiring events.
• Collaborative: Brings a positive attitude to getting work over the finish line.
• Adaptable: Comfortable shifting priorities and managing several launches at once.
• Curious: Always digging into what's working, why, and how to do better.

Work environment & Collaboration:

• Remote eligible position, with ability to support east coast time zone preferred.
• Regular collaboration with cross-functional stakeholders across North America and Europe, and occasionally Asia.

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Flexible spending account, Employee assistance program
• Fitness perks, meditation app membership and more
• Product samples and discounts
• Generous PTO
• For candidates local to Seattle, we have a great location in the heart of Seattle’s beautiful International District. We also have a dog-friendly office!
• Exceptional environment – we work hard and celebrate our accomplishments. You might catch our teams volunteering, at Mariner’s games or connecting at happy hours

Note:  At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

Approximate Salary Range Based on Experience and Location:

$125,000 - $135,000 USD/annually

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