Senior Manager, Field Marketing (1)

Sr. Manager, Field Marketing 

Position Summary 
The Sr. Manager, Field Marketing will be the regional field marketing lead for one of four U.S. regions — Northeast (New York/ New Jersey), Southwest (Los Angeles), Midwest (Chicago), or Southeast (Atlanta/Orlando). This role is responsible for translating national strategy into relevant, impactful regional and local market programs that bring brand extensions and partnerships to life. 

This individual will serve as the local market marketing lead for the assigned region, partnering closely with Kraft Heinz Away From Home Brand, Marketing, Sales and equipment teams, as well as internal stakeholders and external customers and operators to deliver strong activation plans with executional excellence. The role requires a balance of strategic thinking, local market insight, creative problem solving, and hands-on execution to help drive business impact in market. 

Key Responsibilities 

Lead Regional and Local Market Activation 

• Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.  

• Adapt brand extensions and partnership initiatives into locally relevant activations 

• Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market 

• Ensure programs align to broader business priorities while reflecting the needs of the assigned region 

Bring Forward Local Insights and Trends 

• Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights 

• Identify opportunities to shape more relevant and impactful programs based on market intelligence 

• Provide local learnings and recommendations to strengthen future activations and partnership efforts 

Bring Brand Extensions and Partnerships to Life 

• Lead execution of brand extensions and partnership activations across the assigned region 

• Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant 

• Develop and strengthen relationships with customers and operators to support long-term partnership success 

• Ensure activations resonate with operators and support strong in-market impact 

Deliver Flawless Program Execution 

• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators 

• Provide local support to help ensure executional excellence across programs and initiatives 

• Monitor quality of execution and address issues quickly to keep programs on track 

• Ensure contractual compliance across programs, partnerships, and market activations 

Partner Cross-Functionally 

• Work closely with Marketing, Sales, and cross-functional teams to align priorities and execute integrated plans 

• Build strong partnerships that support effective planning, communication, and delivery 

• Connect field feedback back into broader marketing strategy and planning 

Qualifications 

• Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred 

• 5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles 

• Foodservice experience preferred 

• Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs 

• Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations 

• Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives 

• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners 

• Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities 

• Must be able to prioritize with impact, focusing time and resources on the opportunities that matter most 

• Strong problem-solving and analytical skills, including the ability to interpret trends, insights, and quantitative data to inform decisions 

• Ability to balance creativity with business needs to deliver relevant, impactful activations 

• Strong organizational agility, with the ability to navigate formal and informal channels to move work forward and remove roadblocks 

• Self-starter mentality with a positive, results-oriented approach 

• Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook 

• Must be willing and able to travel up to 50% for business, including meetings, site visits, and collaboration sessions with customers 

Who Will Succeed in This Role 
This role is a strong fit for a marketer who can simplify the complex, move with speed and agility, and translate strategy into action at the market level. The right candidate will bring strong commercial acumen, local market curiosity, a creative mindset, and the ability to work as a team across Sales, agencies, customers, and operators to deliver meaningful business impact.