Senior Manager, Digital Marketing

About the role

The Digital Marketing Manager will own Fuku’s growth marketing engine with deep responsibility for digital and performance marketing alongside broader ownership of local restaurant marketing, campaigns, agency and external partner management, and marketing performance. 

This role is a marketing generalist with a strong digital and performance background. You’ll own how Fuku performs across digital and delivery channels, including email, SEO, third-party delivery platforms, website, local search, and loyalty, while also helping develop and execute the marketing strategies that drive traffic and revenue across our restaurants.

You’ll partner closely with the Chief Brand Officer, Director of Marketing,  Operations, General Managers, and external partners to connect marketing strategy to what is happening in our restaurants and communities. As Fuku scales, you’ll also help build the marketing systems, playbooks, and capabilities we can carry into new markets and future franchise locations. 

A meaningful part of this role will be evaluating what marketing capabilities should live internally versus with external partners and bringing greater ownership and accountability in-house. 

Work Location:

This position is a remote role and based in any U.S. location; South Florida applicants will be strongly considered. Travel to locations as needed will be expected.

What you'll do

Growth, Digital & Performance Marketing 

• Own Fuku's digital growth strategy across email, SEO, GEO, website, local search, third-party delivery platforms, loyalty, and other guest acquisition and engagement channels.
• Drive performance across DoorDash, Uber Eats, and other delivery platforms, including promotions, merchandising, and advertising opportunities.
• Manage Fuku's website, Google Business Profiles, local search presence, and ongoing digital optimization.
• Help develop Fuku's loyalty and guest engagement strategy, including email and SMS.
• Partner with our media agency on paid social and digital media strategy, ensuring investment aligns with broader growth priorities.

.Local Restaurant Marketing & Growth 

• Develop marketing strategies that drive awareness, traffic, frequency, and revenue across Fuku restaurants.
• Partner closely with Operations and General Managers to identify restaurant-level opportunities and translate them into actionable marketing plans.

Integrated Marketing & Partnerships

• Partner with the Chief Brand Officer to translate brand and business priorities into integrated campaigns and marketing plans.
• Own the marketing calendar and coordinate execution across digital, social, restaurants, agencies, and external partners.
• Manage key agency and vendor relationships, setting clear briefs, expectations, timelines, and measures of success.
• Partner with the Social & Brand Coordinator to ensure social, digital, local, and brand marketing work together cohesively.

Performance & Insights

• Establish and monitor KPIs across Fuku's key marketing channels and initiatives.
• Connect marketing activity to traffic, transactions, guest acquisition, engagement, and revenue wherever possible.
• Translate performance data into clear insights and recommendations for leadership and Operations.
• Use performance insights to continuously test, learn, and improve where Fuku invests its marketing resources.

Knowledge, Skills, and Abilities

• 5+ years of progressive marketing experience with strong digital growth or performance marketing expertise 
• A marketing generalist who is comfortable moving between strategy, execution, analytics, and cross-functional partnership 
• Demonstrated ability to connect marketing activity to measurable business outcomes 
• Experience with restaurant, food, hospitality, or multi-unit consumer brands strongly preferred 
• Experience with local marketing, seo, email/sms, loyalty, website optimization, or third-party delivery platforms 
• Experience managing agencies, vendors, and external partners
• Strong analytical skills and the ability to translate data into action 
• Highly organized, hands-on and comfortable building in a growing environment