Senior Growth Manager, Lifecycle Management

 Posted 2 hours ago
  
 Canada
  
 $151K - $206K per year
  
5-10 years experience
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AI Summary

Lead the strategy and infrastructure for lifecycle management across email, SMS, push, and in-app channels to drive member success and retention. Manage the lifecycle team, coordinate sprint planning, and collaborate with cross-functional teams to execute data-driven communication journeys.

Senior Growth Manager, Lifecycle Management

About Super.com

We started Super.com to help maximize lives–both the lives of our customers and the lives of our team – so that everyone can experience all that life has to offer. For our employees, our promise is that Super.com is more than just a job; it’s an opportunity to unlock one’s potential, where learning is celebrated and impact is realized.

We are more than a fast-paced, high-growth tech company; we care about our people and take career progression seriously. This is your career and our aim is to supercharge it through the people, the work, and the programs that fuel who we are.

About the role

We are looking for a Senior Growth Manager, Lifecycle Management to build and lead lifecycle management into a core pillar of member success and retention at Super.com. This is a high value and high impact role where you will own the strategy and build-out of our lifecycle infrastructure, design the multi-product journeys that deliver highly individualized and relevant communications to each member at critical points in their journey, and lead the lifecycle team that brings it to life. The role encompasses lifecycle infrastructure, journey strategy and execution, experimentation, stakeholder management, project management, and team leadership.

About the team

The Super.com growth team is multi disciplinary, skilled, and extremely warm and fun. As a team, we strive towards meeting company goals in a way that supports business strategy and individual and team learning and development. We are a data-driven company and team first and foremost, and every decision we make is rooted in data. We get to collaborate across the board with data, product, finance, and engineering teams in an open and transparent manner. The use of AI is also encouraged whenever it will be advantageous to our work.

What you’ll be working on:

  • Lifecycle Strategy & Best Practices: Own the strategy, infrastructure, and best practices for Super.com’s lifecycle program across email, SMS, push, and in-app — building the communications and journeys that deliver highly individualized and relevant messaging to each member at critical points in their journey, and maintaining best-in-class deliverability and messaging health.

  • Experimentation & Analysis: Strategize, develop and execute comprehensive email, SMS, and push campaigns and automations; run experimentation across segment- and event-based campaigns; and analyze and report on lifecycle metrics including deliverability rates, open rates, CTR, overall revenue, and signups to drive insights and action.

  • Program Management: Coordinate sprint planning to deploy work for each upcoming cycle and assign the right work to each team member, manage the team’s roadmap and backlog, and run standups and retrospectives to keep the mission on track and on time.

  • Stakeholder Management: Stay aligned with your GM and adjacent teams, and collaborate efficiently across data, product, finance, and engineering to manage requirements and priorities.

  • Team Leadership: Lead, mentor, and grow the lifecycle management team, working closely with Engineering, Design, Copywriting, and Product Marketing partners.


What we’re looking for:

  • 6+ years of hands-on lifecycle / CRM marketing experience, including building and scaling lifecycle programs

  • Experience setting up lifecycle infrastructure from the ground up — segmentation, data syncs, experiments and multi-channel journeys across email, SMS, push, and in-app

  • Deep, hands-on expertise with Customer.io or a similar lifecycle / CRM platform (e.g. Braze, Iterable)

  • Strong reporting and data analysis experience, including the knowledge of how to query and pull data sets as required (e.g. SQL, Amplitude, Looker)

  • Experience designing and running experimentation across both segment-based and event-triggered campaigns

  • Stakeholder management, and strong program management — able to run sprint planning, assign work, and manage a roadmap across cross-functional resources

  • Proactive and keen to take ownership


Bonus points for:

  • People management experience — having led, mentored, and grown a team

  • Experience with a Customer Data Platform (e.g. Segment, mParticle) or building data pipelines for marketing

  • Experience designing engaging and effective email templates; familiarity with HTML / Liquid

  • Familiarity with communication related copywriting and content creation

  • Experience at a high growth startup / tech company

  • Prior experience in Subscription businesses or multi-product journeys.


We’ve got you covered:

At Super.com, we believe in supporting our team so they can thrive—both at work and in life.

  • Remote-First Flexibility: Work from anywhere in the world and choose the hours that suit you best. We trust you to get great work done on your terms.

  • Time to Recharge: Enjoy unlimited PTO, company-wide recharge days, and annual team offsites.

  • Everyday Perks: Weekly UberEats credits and travel discounts on SuperTravel help you enjoy the little things.

  • Family-Friendly Benefits: We support growing families with generous parental leave and a flexible return-to-work plan.

  • Comprehensive Compensation: Competitive salary, equity options, and top-tier benefits.

  • Investing in You: Access to wellness budgets, personal development funds, and team-level learning resources.

At Super.com, we are proud to leverage cutting-edge artificial intelligence (AI) technology to make our hiring process smarter, faster, and more inclusive. By integrating AI tools into our recruitment, we enhance our ability to identify top talent efficiently while promoting fairness and consistency for every applicant.

Super.com is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Accommodations are available on request for candidates taking part in all aspects of the selection process. If needed, please notify your Talent Acquisition Partner.

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