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The Senior Growth Manager will own paid and organic patient acquisition channels, including strategy, budget management, and performance optimization. They will also design high-converting funnels and partner with cross-functional teams to align acquisition efforts with clinical capacity.
Schweiger is one of the leading dermatology practices in the country with over 580+ healthcare providers and over 170+ offices in New York, New Jersey, Pennsylvania, Connecticut, Florida, Illinois, Missouri, Minnesota, and California. Schweiger provides medical, cosmetic, and surgical dermatology and allergy services with over 2.5 million patient visits annually.
Our mission is to create the Ultimate Patient Experience and a great working environment for our providers, support staff and all team members.
Schweiger has been included in the Inc. 5000 Fastest Growing Private Companies in America list for seven consecutive years. Schweiger has also received Great Place to Work certification. To learn more, click here.
Schweiger's Ultimate Employee Experience:
Job Summary: This role owns new patient acquisition for Schweiger — paid and organic. You'll manage paid channels (Google Ads, Meta, programmatic, and others), build and optimize organic channels (SEO, AEO, organic social), and design the high-converting funnels that turn traffic into booked patients. You'll dig into patient cohort data to find our highest-value segments, build campaigns to acquire more of them, and run a disciplined test-and-learn process to keep improving results. This is a mix of hands-on execution, agency management, and cross-functional partnership with the Schweiger team.
Job Responsibilities
Own paid acquisition channels — Google Ads, Meta, programmatic, and emerging platforms — including strategy, budget allocation, bidding, creative testing, and performance optimization.
Own organic acquisition channels — SEO, AEO (AI search optimization), and organic social — to grow non-paid new patient volume.
Design and continuously improve high-converting acquisition funnels, from ad or search click through landing page, scheduling, and booking.
Analyze patient cohorts to identify high-value segments — by service line, geography, payer mix, or channel — and build campaigns to drive their acquisition.
Monitor campaign and funnel performance against clear success metrics, and know when to scale, pause, or rework an approach.
Run a rigorous testing process: determine the right structure, sample size, and budget for a test, measure results through A/B testing, and iterate until you land on a winning approach.
Stay current on acquisition marketing trends — paid social, search, AI-driven discovery, attribution and privacy shifts — and bring new channels and tactics into the mix.
Leverage AI tools to make campaign management, reporting, and analysis faster and more effective — automating workflows, building dashboards, and surfacing insights from the data.
Manage agency partners across paid and SEO: set strategy and KPIs, hold them accountable to results, and go hands-on directly when it's the faster or better path.
Partner with the Senior Manager, Lifecycle Marketing to ensure a clean handoff from acquisition into onboarding and retention.
Work directly with operational and clinical stakeholders across our practices to align acquisition strategy with office capacity and new patient targets.
Operate comfortably in ambiguity — defining the strategy and structure for new initiatives where there isn't already a playbook.
Other duties as assigned by supervisor on an as needed basis.
Qualifications
3-5 years of experience in acquisition, performance, or growth marketing, ideally in healthcare, healthtech, growth marketing agency or other consumer businesses.
Proven track record scaling new patient (or new customer) acquisition at a healthcare company or consumer brand, with specific, quantifiable results you can speak to in detail.
Hands-on experience owning paid acquisition channels — e.g. Google Ads, Meta, and/or programmatic — including budget management and performance optimization with specific results you can speak to in detail.
Experience with organic channels — SEO, AEO, and organic social.
Skilled at designing and optimizing high-converting funnels, including landing pages and booking series
Experience with BI tools (e.g. PowerBI) and digital analytics tools (e.g. GA4, MixPanel)
Practical experience using AI to make marketing work more efficiently and effectively
Comfortable operating across a mix of hands-on execution, agency management, and cross-functional partnership.
Working knowledge of HIPAA & Data privacy compliance
Compensation Range: $95,000-130,000
This remote position is open to candidates located in the following states: New York, New Jersey, Pennsylvania, Connecticut, Florida, Illinois, Missouri, Minnesota, and California.
Schweiger, is an equal opportunity employer and does not discriminate in its hiring process with applicants, whether internal or external, because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender identity, disability, genetic information, veteran status, military status, application for military service or any other class per local, state or federal law.
Schweiger does not require vaccination for COVID-19 in order to be considered for employment; however, some state guidelines may require that we keep record of your vaccination status on file.
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