Senior Google Ads Specialist for Virtual Coworker (Home Based Full Time)
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AI Summary
Own the end-to-end Google Ads strategy and campaign management for US and AU markets to drive placements. Manage conversion tracking, attribution, and performance reporting while collaborating with sales managers to optimize lead quality.
Strategy & Campaign Management:
• Own the end-to-end Google Ads strategy across US and AU markets — Search (RSA & DSA), Brand, Competitor, and any new campaign types you recommend
• Audit and restructure the current account within the first 30 days: pause waste, fix budget allocation, resolve policy violations, and implement a clear performance framework
• Build and iterate on campaign structure, ad copy, landing page alignment, bidding strategy, and audience targeting
• Manage a combined monthly budget of USD $50,000+ with the discipline of someone spending their own money
Tracking, Attribution & Reporting:
• Fix and maintain end-to-end conversion tracking — from Google Ads through to our CRM (Zoho) — so leadership can see exactly which campaigns are generating placements, not just clicks
• Implement proper UTM parameter management so every lead source is accurately attributed
• Build a monthly performance report that goes beyond vanity metrics — cost per acquisition, pipeline contribution, and placement conversion rate matter here
• Set up and maintain Google Analytics 4 integration with Ads accounts
Optimisation & Growth:
• Conduct ongoing keyword research, search term analysis, and negative keyword management across both accounts
• Write and test ad copy — understanding that our audience (US and AU business owners looking to hire Filipino VAs) requires nuanced, benefit-led messaging
• Run structured A/B tests on ad variants, landing pages, and bidding strategies — with a hypothesis, results, and a decision, not just experiments
• Monitor competitor activity via auction insights and adjust strategy accordingly
• Proactively action or justify Google's optimisation recommendations — target 90%+ optimisation score on both accounts
Collaboration:
• Work directly with the Australian and US sales managers to understand lead quality, not just lead volume — the goal is placements, not form fills
• Flag opportunities and risks to leadership proactively — you should be the most informed person in the business about our paid search performance
• Recommend landing page and website changes that would improve conversion rates, with data to back them up
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