Senior Director – Global Communications Intelligence

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

The Senior Director, Global Communications Intelligence leads the measurement, insights, and AI capabilities that turn complex data into the evidence behind Lilly's communications strategy — proving what's working, revealing what resonates, and anticipating what's coming. It's a rare opportunity to turn data into foresight for a purpose-driven company focused on making life better — sharpening every decision and deepening how well Lilly understands the people it serves.

Reporting to the AVP, Global Communications Strategy, Innovation and Operations, this leader builds and develops a team of analysts and partners across Global Communications — measuring what matters across messaging, channels, audience engagement, and reputation, and translating it into recommendations leaders can act on.

Operating at the intersection of creativity and analytics, this leader also owns the function's AI infrastructure and technology stack — putting emerging tools in the team's hands and building a culture that acts on data with confidence.

Key Objectives/Deliverables

• Lead the development and governance of industry-leading measurement strategies, critical metric frameworks, and reporting standards for Global Communications.
• Build and maintain scalable dashboards and data systems to provide actionable intelligence for strategy creation, content development, and performance measurement.
• Build and run Lilly’s reputation and trust measurement program—tracking reputation, stakeholder trust, and share of voice across markets, and surfacing the drivers behind emerging trends.
• Lead narrative and content intelligence—analyzing which messages, themes, and storytelling formats drive engagement, comprehension, and behavior change, and translating findings into guidance for content and creative teams.
• Commission and lead primary research—including audience perception studies, stakeholder surveys, and qualitative insights—that complement quantitative measurement and deepen understanding of the audiences Lilly needs to reach.
• Partner closely with the Marketing Social Media Center of Excellence, leveraging always-on listening to surface social insights and reporting that inform strategy, content, and reputation work—and serve as connective tissue to enterprise analytics partners, including Business Insights & Analytics and Market Research.
• Track industry and category intelligence (e.g. share of voice, messaging strategies, and narrative shifts across peer companies) to advise positioning and find opportunities.
• Forecast issues, crises, and emerging trends through advanced signal detection and predictive analytics, translating performance data into actionable recommendations.
• Translate complex data into executive-ready insights, informing strategy, optimizing creative output, and driving understanding of key audiences.
• Lead the rhythm of intelligence reporting to communications leadership and the broader enterprise, including a regular cadence of executive briefs, performance reviews, and reputation updates.
• Lead the data, analytics, and AI infrastructure for Global Communications, evaluating, architecting, and operationalizing the tools, platforms, and governance that capture efficiencies, enhance creative capabilities, and turn complex data into evidence-based decisions.
• Steward privacy, ethics, and responsible AI practices across intelligence work, ensuring data collection, listening, and AI tool use meet Lilly’s standards and applicable regulations.
• Lead and develop the Global Communications Intelligence team, including at least one Associate Director, pushing for executive-ready insights and confident, evidence-based decisions.
• Strengthen team data literacy, ensuring insights drive decisions across all communications functions.

Basic Qualifications

• Bachelor’s degree in a relevant field such as Communications, Marketing, Data Science, or Business Analytics.
• 10+ years of experience in communications, marketing, or business intelligence, with a strong focus on data analytics, measurement, and insights, preferably within a global, matrixed organization.
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Additional Skills/Preferences

• Consistent record of designing and implementing advanced measurement programs that connect communications activities to business outcomes and collaborator behavior.
• Deep expertise in audience intelligence, reputational insights, and trust data, with the ability to bring to bear these for strategic guidance and content development.
• Experience commissioning and managing third-party research providers and listening/analytics vendors (e.g., social listening platforms, perception research, reputation tracking).
• Significant experience with AI tools and platforms for data analysis, trend forecasting, and workflow optimization, with a clear understanding of their application in a communications context.
• Experience communicating intelligence to executive audiences, including C-suite, board, and investor-facing team members.
• Experience working across global, multi-market teams and an understanding of how regional context shapes audience and reputational data.
• Strong leadership and collaboration skills to build partnerships across all levels, lead cross-functional initiatives, and serve as a strategic advisor.
• Excellent analytical skills with the ability to translate complex data into clear, actionable insights and compelling narratives for senior leadership.
• Operational & Analytical Strength: Problem-solver who builds frameworks, architects AI-powered tools, and connects communications metrics to business outcomes.
• Strategic & Data Excellence: Translates complex data into compelling, evidence-based direction and understands trust dynamics, audience behavior, and communications trends.
• AI & Innovation Fluency: Forward-thinking adopter who identifies, evaluates, and scales emerging AI capabilities to modernize workflows and enhance creative impact.
• Global Perspective: Brings a global perspective to measurement and insights, with the cultural fluency and awareness to interpret data across markets and partner effectively with teams worldwide.
• Leadership & Collaboration: Validated leader who builds relationships at all levels, provides counsel to senior leaders, and develops global collaboration and innovation.
Additional Information:
• Indianapolis, IN or Remote

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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