Senior Director, Digital
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AI Summary
The Senior Director of Digital will be responsible for architecting, overseeing, and scaling all digital platforms and initiatives across the portfolio, unifying the digital ecosystem in areas like website experience, e-commerce, and paid media. This leader will set the digital strategy while also building the necessary team and infrastructure to deliver measurable growth in patient acquisition and revenue.
Senior Director, Digital Initiatives
Location: Flexible / National Travel as Needed
Reports to: Chief Marketing Officer
Company: Aesthetic Partners
About Aesthetic Partners
Aesthetic Partners (AP) is an elite network of world-class medical aesthetics and plastic surgery companies. Our mission is to serve as a force multiplier for world-class founders and clinicians, delivering the expertise, resources, and innovation to accelerate growth while safeguarding each practice’s unique identity.
With a relentless commitment to excellence, AP empowers physician-owners with capital, infrastructure, and digital innovation to expand their legacies and remain at the forefront of aesthetic medicine. Driven to Discover, Relentless for Results, Strength in Humility, and Win as One – these are not just our values, they are how we lead the market.
Role Overview
AP is hiring a Senior Director of Digital to architect, oversee, and scale all digital platforms and initiatives across its portfolio of high-end practices. This individual will unify and elevate AP’s digital ecosystem, ensuring world-class execution in website experience, e-commerce, paid digital media, online booking, SEO, CRM, and marketing automation.
This role is both visionary and operational: the leader will set strategy for an elite digital experience while also building the team, infrastructure, and partnerships to deliver measurable growth. Success will be defined by digital channels that amplify brand equity, fuel patient acquisition and retention, and unlock sustainable revenue streams for both local practices and the broader AP network.
Key Responsibilities
Location: Flexible / National Travel as Needed
Reports to: Chief Marketing Officer
Company: Aesthetic Partners
About Aesthetic Partners
Aesthetic Partners (AP) is an elite network of world-class medical aesthetics and plastic surgery companies. Our mission is to serve as a force multiplier for world-class founders and clinicians, delivering the expertise, resources, and innovation to accelerate growth while safeguarding each practice’s unique identity.
With a relentless commitment to excellence, AP empowers physician-owners with capital, infrastructure, and digital innovation to expand their legacies and remain at the forefront of aesthetic medicine. Driven to Discover, Relentless for Results, Strength in Humility, and Win as One – these are not just our values, they are how we lead the market.
Role Overview
AP is hiring a Senior Director of Digital to architect, oversee, and scale all digital platforms and initiatives across its portfolio of high-end practices. This individual will unify and elevate AP’s digital ecosystem, ensuring world-class execution in website experience, e-commerce, paid digital media, online booking, SEO, CRM, and marketing automation.
This role is both visionary and operational: the leader will set strategy for an elite digital experience while also building the team, infrastructure, and partnerships to deliver measurable growth. Success will be defined by digital channels that amplify brand equity, fuel patient acquisition and retention, and unlock sustainable revenue streams for both local practices and the broader AP network.
Key Responsibilities
Digital Strategy & Leadership:
- Develop and execute the enterprise-wide digital roadmap, ensuring alignment with AP’s Mission, Vision, and Values.
- Build a scalable, best-in-class digital marketing function that can adapt to both local brand identities and network-wide growth objectives.
- Website & E-commerce
- Oversee the design, optimization, and performance of all AP and partner practice websites, ensuring seamless UX, modern design, and high conversion rates.
- Lead e-commerce strategy including online retail, memberships, and digital service offerings.
Digital Marketing & Media:
- Own all digital marketing spend across paid search, paid social, display, and programmatic.
- Optimize ROI through data-driven performance marketing strategies that balance acquisition and retention.
- Partner with practices to deploy hyperlocal campaigns that reflect their unique brand DNA.
Patient Engagement & Technology:
- Advance online booking platforms, marketing automation, CRM, and digital loyalty solutions.
- Partner with technology vendors to continuously improve digital infrastructure and patient-facing tools.
Analytics & Optimization:
- Establish clear KPIs, dashboards, and reporting to track performance across the digital ecosystem.
- Drive a culture of test-and-learn to continuously refine campaigns, creative, and customer journeys.
Team & Vendor Management:
- Recruit, mentor, and lead a high-performing digital marketing team.
- Manage key agency and vendor relationships, ensuring accountability and excellence.
Qualifications
- 10+ years of progressive digital marketing experience, ideally in consumer health, luxury, aesthetics, multi-location fitness, or multi-location retail.
- Proven success overseeing significant digital marketing budgets and driving measurable ROI.
- Expertise in e-commerce, performance marketing, SEO/SEM, social media, website development, and marketing automation/CRM platforms.
- Strong understanding of digital patient acquisition and retention strategies.
- Experience leading cross-functional teams and managing external agencies/vendors.
- Visionary thinker with a hands-on mindset, equally comfortable with strategy and execution.
- Exceptional leadership, communication, and analytical skills.
What We Offer
- A high-impact role at the forefront of a pioneering, physician-led platform redefining the aesthetics industry.
- Opportunity to shape and scale digital innovation across a network of elite brands.
- Competitive compensation, performance incentives, and executive benefits.
- A culture that values ambition, humility, collaboration, and results – where you can ignite your next chapter.
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