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You will produce high-performing video and static advertisements for paid social platforms by transforming raw footage and assets into compelling creative. Additionally, you will analyze performance metrics to iterate on hooks, messaging, and visuals to drive conversions.
Are you a senior video editor who understands that great advertising is about more than making content look good?
Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions?
We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.
This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.
The first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.
Your work will include:
You will use your editing and motion design skills to strengthen the performance of every creative.
Responsibilities include:
Every creative decision should serve a purpose: attention, retention, or conversion.
This role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.
You will analyse metrics such as:
When an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.
For example:
You will use these insights to create stronger iterations and improve performance.
You will regularly research successful advertising creative across:
You should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.
AI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.
Experience with AI tools for the following is highly valued:
You understand:
More importantly, you understand why an advertisement works, not simply how to make it look good.
We are looking for someone who is:
A strong portfolio demonstrating Direct Response and DTC advertising experience is required.
Your portfolio should include examples of:
Please note: Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.
This is an opportunity for a senior creative who wants to do more than simply edit videos.
You will have the opportunity to research, create, analyse, test, and improve advertising creative based on real performance data.
If you are a senior editor who understands both creative production and performance marketing, and you want your work to be measured by results, we want to hear from you.
Apply with your portfolio and showcase your best Direct Response work.
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