Senior Digital Graphic Designer

 Posted 2 months ago
     
5-10 years experience
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AI Summary

You will conceptualize and produce high-performing digital ad assets across multiple platforms while managing brand guidelines and collaborating with cross-functional teams. The role involves iterating creative based on performance data and integrating AI tools into the production workflow.

Overview

We are seeking a highly skilled Senior Digital Graphic Designer to join a fast-paced, performance-driven digital marketing team. This role requires a strong balance of creativity, speed, adaptability, and production excellence. You will concept, design, and produce high-performing digital assets across multiple platforms while collaborating closely with account, strategy, and media teams.

This position is ideal for a designer who thrives on iteration, understands performance marketing, actively explores emerging platforms, and embraces AI as part of their workflow.

What You’ll Be Doing

  • Conceptualize and produce high-performing digital ad assets across multiple platforms including:

    • Google (Display, YouTube, Performance Max)

    • Meta (Facebook & Instagram)

    • LinkedIn

    • TikTok

    • X

    • Pinterest

  • Create static, animated, and video advertisements optimized for performance marketing.

  • Edit short-form and long-form video, including UGC-style content.

  • Rapidly produce static ad variations for A/B testing and campaign scaling.

  • Work within and manage 15–20+ brand guidelines, ensuring strict adherence and consistency.

  • Study and internalize multiple brand voices, visual systems, and positioning frameworks.

  • Collaborate cross-functionally with account and media teams to ensure assets align with strategy and performance data.

  • Iterate creative based on client feedback and data-driven insights.

  • Design landing pages and conversion-focused experiences using platforms such as Unbounce, Webflow, and HubSpot.

  • Build and prototype in Figma; occasionally adapt assets in Canva when required by client systems.

  • Actively research and learn new platforms, ad formats, and evolving best practices

  • Integrate AI tools into the creative workflow, including AI-assisted concepting, image generation, copy support, and production acceleration.

Required Qualifications

  • Bachelor’s degree in Graphic Design or related field (or equivalent professional experience).

  • 5–10 years of professional experience, preferably within a digital marketing or performance-focused agency environment.

  • Advanced proficiency in Adobe Creative Suite:

    • Photoshop

    • Illustrator

    • After Effects

    • Premiere Pro

  • Strong working knowledge of Figma.

  • Experience with video editing, UGC editing, motion graphics, and rapid creative production.

  • Demonstrated experience creating performance-driven ad creative across multiple platforms.

  • Strong understanding of:

    • Digital ad specifications and formatting requirements

    • Typography, color theory, layout, and visual hierarchy

    • Conversion-focused design principles

  • Experience designing landing pages in Unbounce, Webflow, or HubSpot.

  • Comfort working with AI tools and a proactive approach to integrating AI into creative workflows.

  • Ability to manage multiple projects simultaneously and meet tight deadlines.

  • Strong communication skills and ability to collaborate effectively in a remote environment.

Preferred Experience

  • Experience producing digital audio and CTV ad creative.

  • Familiarity with performance metrics and understanding how creative impacts ROAS and conversion rates.

  • Basic understanding of UX principles and conversion rate optimization.

  • Experience working across multiple industries and adapting quickly to new brand ecosystems.

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