Senior Data Analyst

SBC Performance is a digital marketing and advertising technology ecosystem that partners with leading global advertising platforms to drive performance and efficiency. We help brands scale worldwide through high-converting creative marketing solutions and smart campaign optimization. We hold leading positions on TikTok, Meta, and Google.

Our team consists of over 200 specialists across the Czech Republic, Poland, and other countries. We build a dynamic culture driven by speed, analytics, and results.

We’re looking for a Senior Data Analyst who transforms data into growth opportunities and drives high-impact business decisions.

Key Responsibilities

• Build and optimize full user funnels: landing pages, onboarding, activation flows, paywalls, CRM, and retention loops
• Analyze user behavior, identify bottlenecks, and run A/B tests to improve conversion rates
• Develop positioning and benefit-driven messaging for new features and updates
• Ensure messaging consistency across ads, landing pages, product screens, and CRM
• Lead GTM strategies for feature releases and product rollouts
• Prepare detailed briefs and collaborate closely with product, marketing, design, analytics, and creative teams
• Conduct user research, interviews, surveys, and JTBD analysis
• Track market and competitor trends in web & mobile apps, AI, and EdTech
• Own lifecycle flows: onboarding, activation, reactivation, upsell, churn reduction
• Monitor key funnel metrics and prepare performance reports
• Produce briefs for creative assets: landing pages, paywalls, product videos, ad creatives
• Translate complex product features into simple, compelling visuals and copy
  

Requirements

• 2+ years of experience as a Data Analyst, Data Engineer, or in a similar role in web marketing or product analytics;
• Proficiency in SQL and experience working with large datasets;
• A deep understanding of key marketing metrics (CAC, LTV, ROAS, payback period);
• Experience with cohort analysis, LTV modeling, and revenue forecasting;
• Experience using Tableau/PowerBI/Metabase/etc. to create dashboards and visualize data;

Nice to have

• Knowledge of marketing analytics and attribution
• Experience with subscription-based business models
• Development of predictive models for evaluating marketing investments
• Ability to take ownership and deliver end-to-end solutions

What We Offer

• Remote work
• Competitive compensation
• Flexible working hours (start between 9:00–11:00 CET)
• All necessary equipment
• Paid vacation and sick leave
• Educational support: reimbursement for certifications, courses, and training
• Company events and internal knowledge-sharing activities
• Transparent communication and an open feedback culture

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