Senior Campaign Manager US Freelance

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

This overview is being shared solely to provide context on the scope, complexity, and

expectations of the role. All information contained in this document is strictly private and

confidential and should not be shared, copied, or distributed outside of this discussion.

US Beauty Campaign Manager — Scope of

Work Overview

1. Role Overview

The US Campaign Manager will own day-to-day campaign execution, spanning creator casting

through to contracting, content review, and go-live.

The incoming manager will step into an active product launch, with the first wave of creator

content scheduled to go live on Monday, 6 July, followed by a phased rollout over the

subsequent two weeks.

This is a highly delivery-focused role requiring strong organisation, excellent stakeholder

management, and the ability to manage multiple moving parts under tight deadlines.

2. Active Campaign Overview

The priority campaign is a major product launch for a leading US beauty brand.

This is a tiered creator program involving:

Macro creators

Performance-driven macro / mid-tier creators

Mid-tier creators

Micro creators

Lifestyle creators

The phased go-live plan is as follows:

~18 creators live during launch week

10 creators on Day 1 (Monday, 6 July)

Remaining creators staggered across the week

10 creators live during the week of 13 July

10+ creators live during the week of 20 July

3. Campaign Deliverables

Creator Content Deliverables

38 creator assets to be published on creator-owned TikTok channels

Product Seeding

100 opted-in creators for seeding

Campaign Manager to oversee:

shipping coordination

address collection

delivery tracking

performance tracking

Asset Workflow

Each creator asset moves through the following workflow:

Concept → V1 → Brand Review → Internal Approval → Live

Requirements for every creator:

Signed contract before filming

Signed NDA before filming

Product shipped and delivery confirmed before filming

Adherence to approved product claims and compliance language

Strong, thumb-stopping creative hook tailored to the creator

4. Immediate Priorities (Starting Monday, 6 July)

Status as of Wednesday evening, 2 July (4 days to launch).

This is the immediate handover list for week one.

A. Content Review (Critical Before Launch)Key outstanding deliverables before Day 1 launch:

3 additional V1 assets require brand approval to reach the 10-creator Day 1 target

Client feedback is expected to be consolidated and returned for final creator revisions

2 assets are already approved for Day 1 go-live

Multiple assets have been through several revision cycles and require re-review

Campaign Manager must reinforce brief adherence to reduce repeated revision rounds,

particularly around:

product naming

claims language

compliance disclaimers

B. Contracts, NDAs & Logistics

Outstanding legal and operational items include:

Several creator contracts remain in redlines / negotiation

Some concepts are pending resolution due to brand feedback

6 NDAs remain outstanding

Shipping/tracking is still pending for select creators

Several creators are still progressing through:

contracting

NDA completion

address collection

shipping coordination

Fast resolution is required to avoid launch delays.

C. Briefing & Casting

Immediate priorities:

Finalise updated compliance/disclaimer language in the brief

Ensure all active creators receive the updated guidance

Continue casting for Waves 2 and 3

Current pipeline:

~400 creators sourced

Targeting 35–40 shortlisted creators by end of week for upcoming waves

Important client guardrail:No further major brief changes once creators have begun filming.

Late changes create:

creator pushback

revision delays

inconsistent deliverables

D. Post-Launch Cadence

The Campaign Manager must maintain a steady launch rhythm across Waves 2 and 3.

Key considerations:

Avoid backloading too much content toward the end of any week

Review windows are compressed due to:

US holiday schedules

reduced brand availability

approval bottlenecks

Strong forward planning will be essential.

5. Role Responsibilities & Requirements

Responsibilities

The Campaign Manager will:

Own the end-to-end creator lifecycle across the campaign:

casting

contracting

NDA completion

shipping / logistics

briefing

content go-live

Manage the full content approval workflow:

Concept → V1 → Brand Review → Approval → Live

Keep review cycles moving quickly enough to hit launch and always-on deadlines

Plan and manage staggered go-live calendars across creator tiers

Partner with sourcing / discovery teams to maintain a healthy creator pipeline

Publish regular internal and client-facing status updates, including:

creator tracker

contract / NDA status

shipping status

approval bottlenecks

delivery risks

Flag compliance requirements and ensure all briefs remain up to date

Requirements

The ideal candidate will have:

Experience managing influencer campaigns end-to-end

Strong creator sourcing and campaign delivery experience

Confidence managing TikTok and Instagram campaign workflows

Strong client communication skills, especially under pressure

Excellent organisation and attention to detail

Ability to manage dozens of concurrent creator deliverables

Comfort handling contracts, NDAs, and logistics

Availability during US working hours to support fast-moving campaign deadlines

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