Senior Business Development Manager - US

Role Details

Department: Commercial / Sales
Reports to: CEO / Founder
Location: United States, remote, with regular travel to client sites, events, venues and industry conferences
Contract type: Full-time
Salary range: $100,000–$125,000 base salary, depending on experience
OTE: $160,000–$210,000, with additional upside for strong performance
Additional package: Commission, benefits, travel expenses and potential share options/equity participation
Start date: Flexible / as soon as possible
Travel requirement: Regular US travel, with occasional international travel to the UK where required
Working pattern: Full-time, with flexibility required around client meetings, live events, industry events and occasional evenings/weekends

About Boxbar Tech

Boxbar Tech is the world’s first automated self-service drinks solution capable of dispensing a full drinks menu. We are on a mission to reshape bar service at events, venues and across the hospitality sector globally through our one-of-a-kind technology.

For events and venues facing rising costs, staffing challenges and operational inefficiencies, beverage service remains one of the biggest pain points. Long queues, inconsistent drink quality and poor customer experience can significantly affect revenue, satisfaction and event performance. Boxbar exists to solve this problem.

Our technology increases service speed, improves drink quality, reduces queues, supports operational efficiency, increases profitability and improves customer satisfaction for our partners.

We work with major events, festivals, venues, sports clubs and hospitality organizations around the world, including Live Nation, ASM Global, LIV Golf, Levy, Sodexo, Peppermint, AEG Presents, Manchester Utd, Manchester City, Arsenal FC, Dreamland, Parklife Festival, Juventus, London Stadium, Birmingham City FC, Ibiza Rocks, Co-op Live, Download Festival and more.

We are a fast-moving scale-up operating at the intersection of technology, hospitality, events, sports, venues, manufacturing, SaaS and operations. We design, build, deploy and support physical technology in live environments where reliability, speed and customer experience really matter.

As we continue to grow, we are looking for a commercially driven Senior Business Development Manager to help us build our US presence.

About the Role / Key Responsibilities

This is a hands-on commercial role focused on developing Boxbar’s US opportunity across venues, festivals, live events, sports, hospitality groups and strategic partners.

You will be responsible for identifying high-value opportunities, building relationships with senior decision-makers, managing the full sales cycle and helping Boxbar create a repeatable approach to winning business in the US.

This is not a traditional account management role and it is not a purely desk-based sales role. You will be expected to open doors, attend meetings, represent Boxbar professionally, create strong commercial proposals and work closely with our UK-based leadership, operations, finance, marketing and technical teams to turn opportunities into successful projects.

The role will suit someone who is excited by the opportunity to help build a market from an early stage. You will have the chance to make a visible impact, shape how we approach the US market and grow with the business as our US presence develops.

Key responsibilities

New business development

• Identify and develop new business opportunities across the US events, venues, sports, hospitality and entertainment sectors.
• Build relationships with senior decision-makers, including venue operators, event owners, hospitality groups, promoters, concessionaires, sports organizations and strategic partners.
• Manage the full sales cycle from prospecting and initial conversations through to proposal, negotiation and close.
• Create a strong pipeline of qualified opportunities across priority sectors and regions.
• Build a clear understanding of customer needs, commercial drivers, buying processes and decision-making structures.

US market development

• Help Boxbar understand the strongest routes to market in the US.
• Research and map target accounts across venues, arenas, stadiums, festivals, live events, hospitality groups and relevant partner organizations.
• Identify where Boxbar can deliver the strongest commercial and operational value.
• Share market insight with the leadership team to support US growth decisions.
• Help refine Boxbar’s US messaging, sales materials, proposal approach and customer pitch.

Commercial proposals and deal progression

• Produce clear, compelling and commercially sound proposals for prospective customers and partners.
• Build ROI-led business cases that show how Boxbar can improve service speed, customer experience, operational efficiency and revenue performance.
• Work with internal teams to ensure proposals are realistic, deliverable and commercially viable.
• Support contract discussions, pricing conversations and commercial negotiations.
• Maintain momentum throughout the sales process and ensure opportunities are followed up properly.

CRM, pipeline and reporting

• Maintain accurate and up-to-date CRM records.
• Track opportunities, next steps, stakeholders, deal value, probability and expected close dates.
• Provide clear updates on pipeline, priorities, risks and progress.
• Help create a more structured and repeatable sales approach for the US market.
• Use data and feedback to improve targeting, messaging and conversion.

Internal collaboration

• Work closely with UK leadership, operations, finance, marketing, product and technical teams.
• Ensure commercial opportunities are handed over clearly when moving toward delivery.
• Communicate customer expectations, timelines, operational requirements and commercial commitments clearly.
• Provide feedback from customers and prospects to help improve Boxbar’s proposition.
• Support the wider team when needed, especially around major events, client meetings or strategic opportunities.

Industry presence

• Represent Boxbar at client meetings, trade shows, conferences, industry events and live activations.
• Build Boxbar’s profile across relevant US sectors.
• Develop relationships with influencers, operators, partners and industry contacts.
• Act as a credible and professional ambassador for Boxbar in the US market.

About You

We are looking for someone commercially driven, proactive and confident building relationships in a developing market.

You will be someone who enjoys opening doors, creating momentum and turning conversations into opportunities. You will be comfortable selling an innovative solution that combines technology, physical deployment, customer experience and commercial value.

You do not need to have worked in every sector we serve. You may come from live events, sports, venues, hospitality, hospitality technology, venue technology, payments, POS, concessions, SaaS, hardware-enabled SaaS, experiential technology or another adjacent B2B sales environment.

You will be someone who:

• Enjoys new business development and building relationships from scratch.
• Can hold confident conversations with senior decision-makers.
• Understands how to sell value, not just features.
• Is comfortable creating proposals, business cases and commercial follow-up.
• Can manage a sales process properly and maintain momentum.
• Is organized, disciplined and consistent with CRM and pipeline management.
• Is comfortable working remotely while staying connected to a UK-based team.
• Can balance ambition with practical delivery considerations.
• Is excited by events, venues, hospitality, technology and customer experience.
• Is comfortable working in a fast-moving scale-up where priorities can change.
• Is happy to get stuck in and support the wider team when needed.
• Wants to grow with the business as our US presence develops.

Key Skills and Experience

Essential experience

The successful person will ideally bring:

• 5+ years’ experience in business development, partnerships, account executive, sales or commercial roles.
• Proven experience in developing new business and managing a sales pipeline.
• Experience selling to or working with senior stakeholders.
• Experience in at least one relevant or adjacent sector, such as events, sports, venues, hospitality, entertainment, hospitality technology, venue technology, SaaS, hardware-enabled SaaS, payments, POS, concessions, experiential technology or enterprise partnerships.
• Strong communication, presentation and relationship-building skills.
• Experience creating proposals, commercial documents or ROI-led business cases.
• Confidence managing the full sales cycle from first conversation through to close.
• Strong organization and follow-up discipline.
• Experience using CRM systems.
• Ability to travel regularly across the US for client meetings, events and industry activity.

Desirable experience

It would also be beneficial if you have:

• Existing relationships across US venues, events, sports, hospitality or entertainment.
• Experience selling into stadiums, arenas, festivals, event operators, hospitality groups or concession partners.
• Experience working in a startup, scale-up or fast-growth environment.
• Experience selling technology, physical products or solutions that require operational delivery.
• Experience working with international teams.
• Experience supporting market entry, territory development or new sector growth.
• Experience attending and representing a business at industry events or conferences.

Behavioral expectations

This role will suit someone who:

• Takes ownership and follows through.
• Communicates clearly, early and honestly.
• Is proactive rather than waiting for direction.
• Builds trust with customers and colleagues.
• Can work independently without becoming disconnected from the team.
• Brings energy, curiosity and commercial focus.
• Is resilient when deals take time or priorities shift.
• Understands that great sales requires trust, timing, value and delivery.
• Treats people with respect and professionalism.
• Wants to help build something ambitious.

Benefits / Package

We are developing our US benefits package as we grow our US presence. The intended package for this role includes:

• Base salary of $100,000–$125,000, depending on experience.
• On-target earnings of $160,000–$210,000.
• Commission plan linked to new business, qualified pipeline, signed agreements and US market development.
• Potential share options/equity participation, subject to company scheme rules and approval.
• Medical, dental and vision insurance.
• 401(k) retirement plan participation, subject to provider and eligibility rules.
• Paid time off plus US company holidays.
• Paid sick leave in line with applicable state and local requirements.
• Remote working.
• Travel and business expense support.
• Home office / phone support where required.
• Professional development and industry event participation.
• Opportunity to help shape Boxbar’s US growth from an early stage.
• Direct exposure to the founder and senior leadership team.
• The chance to work with major venues, events, sports organizations, hospitality operators and strategic partners.

Equal Opportunity / Inclusive Hiring Statement

Boxbar is committed to building a fair, inclusive and accessible hiring process.

We welcome applications from people of all backgrounds, experiences and career paths. We are more interested in your ability, attitude, potential and impact than whether you have followed a traditional route or worked in every sector we serve.

If you are excited by this opportunity but do not meet every single requirement, we still encourage you to apply. You may bring experience from an adjacent sector that could be highly valuable to Boxbar.

If you need any adjustments or support during the hiring process, please let us know and we will do our best to help.

How to Apply

To apply, please submit your resume and a short note explaining why this opportunity interests you and what you believe you could bring to Boxbar’s US growth.