Senior Associate, Copywriting (Advertising & Marketing)
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AI Summary
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Role Purpose
This role centers on shaping clear, engaging, and accessible communication that connects people to our brand and offerings. As a Senior Associate Copywriter, you will translate complex financial concepts into meaningful, audience-focused messaging—helping ensure our products and services are understandable, consistent, and relevant across all touchpoints.
Working collaboratively with creative and marketing partners, you will balance strategic thinking with strong execution—producing content that not only reflects the brand’s voice, but also supports business objectives and customer understanding.
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- Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities
- Adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement
- Translate complex ideas into clear, accessible language, particularly in financial and insurance contexts
- Contribute to campaign development, including creating message variations that support audience segmentation and performance goals
- Develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications
- Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging
- Maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes
- Manage multiple projects and timelines effectively in a dynamic, fast-paced environment
- Continuously build knowledge of the organization’s brand, products, and services
- Support an inclusive, collaborative, and creative team environment
- Take on additional responsibilities as needed to support team and organizational goals
- Professional experience: 7+ years of copywriting across multiple formats and channels, with a portfolio demonstrating range and impact
- Clarity and communication: Ability to simplify complex or technical information for diverse audiences
- Analytical thinking: Skilled at synthesizing input from multiple sources into cohesive, effective messaging
- Adaptability: Comfortable adjusting tone, style, and approach based on audience and channel
- Collaborative mindset: Open to feedback and committed to continuous improvement through iteration
- Organization & accountability: Proven ability to manage competing priorities and deadlines
- Technical proficiency: Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)
- Education: Bachelor’s degree in communications, marketing, journalism, or a related field preferred
- Industry knowledge (helpful, not required): Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes
- Messaging is clear, consistent, and aligned across channels
- Complex concepts are easy for target audiences to understand and act on
- Content supports business goals while maintaining a strong, trusted brand presence
- Collaboration strengthens outcomes and fosters a positive team environment
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Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
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