Segment CDP Marketing Activation Engineer

 Posted 3 hours ago
     
5-10 years experience
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AI Summary

The role involves translating marketing requirements into scalable audiences within Segment to enable cross-channel activation. The engineer bridges Marketing, Data, and Engineering to ensure accurate data ingestion, unification, and identity resolution.

WORK FOR A WINNING TEAM THAT NOW OFFERS BENEFITS FROM DAY ONE, PLUS DAILY PAY*

At Hilton Grand Vacations, you will become a part of a culture that encourages and motivates you toward achieving your goals.

Here’s why you will love it here:

  • Recognition Programs and Rewards
  • Excellent health care options, including medical, dental, and vision
  • A people-first culture
  • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
  • Perks at work: Employee Pricing platform
  • Employee Assistance Program that supports your physical and mental well-being.
  • Paid Vacation Time and Paid Sick Days
  • 401(k) program with company match
  • Tuition reimbursement programs
  • Numerous learning and advancement opportunities
  • And more!

 

What Will I be Doing?

The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment, enabling lifecycle marketing and cross-channel activation. They bridge Marketing, Data, and Engineering to ensure data is accurately ingested, unified, and activated using strong identity resolution principles and standards. The role also drives data quality, governance, and continuous optimization to deliver reliable, high-impact audience use cases in a way that can be measured effectively to drive marketing strategy.

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