Sales Director

About Bob Evans Farms, Inc.

For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.

We are seeking a hands-on, results-driven, sales leader customer with development credibility, excellent strategic vision, strong team building skills, and a track record of building and managing successful consumer brands. This relationship leader’s interpersonal skills will enable him/her to work effectively with all levels and functions within Bob Evans Farms as well as customers. 

Reporting to the Sales VP, Grocery, the Sales Director, is a key contributor in continued development of go to market strategies that drive growth. The successful candidate will be responsible for driving the growth agenda and executing effective strategies to facilitate profitable sales growth within the defined categories managed. The successful candidate will have an entrepreneurial drive and passion to drive transformational growth and an ability to be data driven.

Accountabilities:

• Inspire the sales team to help drive performance vs. plan (AOP delivery), share, revenue, and margin targets.
• Develop accurate demand plans and addresses gaps in customer strategic plan
• Develops relationships with key choice makers at the management, executive level within assigned accounts
• Leads customer business reviews focused on sales results, new item performance, and growth opportunities
• Collaborates with broker representatives who serve as a resource for market growth opportunities, proposals and programs
• Responsible for hiring, training, developing, motivating, and evaluating managers to achieve division and company goals and objectives. Develops current and future sales leaders.
• Leads account planning process for top accounts and develops the strategic and tactical plan for business with specific customers.
• Implement proven fact-based selling techniques, analysis, and reporting, utilizing IRI (Information Resources Inc.) and other reputable industry resources to make recommendations and develop action plans
• Collaborates with various internal teams to create winning business propositions that be benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E-Commerce)
• Champions Bob Evans culture and values, models leading practices and behaviors.

Experience and Education:

Education Level:

• Bachelor’s degree in business, marketing, or related discipline, or a combination of experience and education.

Experience:

• Minimum of eight years of well-rounded sales/sales management experience in positions of increasing responsibility.
• Five to seven years of leadership experience with the ability to motivate and embrace team-based professional development.
• Results Driven with a proven track record of trade channel/customer expansion.
• Prior experience within CPG industry calling on a major customer required.

Skills:

• Sets direction, develops, and sets strategy, encourages fresh thought, understands the business and
• communicates effectively.
• Detail orientation with the ability to quickly master the subject matter and see it in the context of the broader business framework.
• Highly analytical, with strong financial acumen.
• Dedicated team builder in addition to developing others.
• Excellent communication, collaboration, and influencing skills with a track record of building strong internal team/people development and external customer relationships.
• Ability to handle high-stress situations with key retailers or internal stakeholders.
• Ability to work collaboratively and cohesively with company peers and Post Holdings partners.
• Strong interpersonal skills - Listening and informing others effectively; excellent negotiating and influencing skills at all levels both internal and external.

• Ability to anticipate work needs and follow through with minimal direction.  Must be a self-motivated self-starter.
• Must possess the ability to always maintain external and internal confidentiality.

Travel: 50%