Retail Promotions Strategist

Bonus Type

Summary

BOK Financial is a top financial institution that offers a range of sophisticated financial products and services, focusing on personalized client relationships. With over a century of experience, we serve consumers, businesses, and wealth clients across the American Midwest and Southwest. We emphasize long-term relationships, community investment, and talent development, aligning with our brand platform, "We go above. So you can go beyond."

Job Description

The Retail Banking Offer Strategist is responsible for leading the strategy, development, and execution of targeted initiatives to grow the bank’s deposit portfolio, with a primary focus on cash incentives and promotional offers. This role integrates product management, growth marketing, competitive analysis, and data-driven decision-making to drive customer acquisition, enhance engagement, and increase long-term customer value. This position plays a key role in shaping offer strategy, optimizing performance, and maintaining a competitive edge in the consumer banking market.

Team Culture

BOK Financial's culture is rooted in its history, starting in 1910 as a regional capital source for the energy industry and evolving into a dynamic financial institution. Our growth from Tulsa, Oklahoma to a nationwide presence reflects our commitment to agility, strong client relationships, and innovative financial solutions. We prioritize serving our clients, fostering a positive work environment for our employees, and making a meaningful impact in the communities we serve, believing that every financial challenge and opportunity is significant.

How You'll Spend Your Time

• You will design and manage incentive programs like account opening bonuses and referral rewards to drive new customer growth.
• You will develop targeting strategies, eligibility criteria, and financial models to optimize ROI, CPA, CLV, and customer quality.
• You will collaborate across teams to launch, monitor, and evaluate offers while ensuring financial viability, risk alignment, and compliance.
• You will conduct A/B testing, cohort analysis, and funnel performance reviews to improve offer effectiveness and product adoption.
• You will use insights and market intelligence to guide product enhancements, promotional strategies, and strategic recommendations.
• You will benchmark competitor offers and industry trends to identify gaps, opportunities, and maintain a competitive edge.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a Bachelor’s Degree in Marketing, Business, Finance, or related field and 5+ years experience in growth marketing, product management, or retail banking; or an equivalent combination of education and work-related experience

• Proven experience designing and managing cash offers or promotional programs.
• Strong analytical skills with proficiency in tools like Excel, SQL, or PowerBI.
• Experience conducting competitive analysis and market research.
• Excellent communication, project management, and cross-functional leadership skills.
• Deep understanding of deposit products and consumer banking trends.
• Strong financial acumen, with the ability to assess program profitability and optimize for long-term value.
• Experience working with cross-functional teams, including product strategy, finance, legal, and risk management.
• Ability to synthesize market intelligence into actionable strategies that support competitive positioning.
• Comfort presenting insights and recommendations to senior leadership and influencing decision-making.
• Proficiency in A/B testing and experimentation frameworks to drive continuous improvement.
• Solid PC skills with spreadsheet and word processing software, including ability to function proficiently in a Microsoft Office environment (Word, Excel ,PowerPoint).