Remote (South Africa-based) Freelance Business & Marketing Strategist (Once-Off Audit)

This is a remote position.

The objective is to identify practical opportunities to increase enquiries, improve conversion rates, and help grow the business to a sustainable monthly profit target through a clear, prioritised action plan.

Scope of Work

Conduct a comprehensive audit and provide actionable recommendations covering:

• Business positioning and messaging
  

• Website user experience and booking journey
  

• Instagram strategy and content direction
  

• Instagram / Meta advertising performance and opportunities
  

• Packages, pricing, and value proposition
  

• Referral and client acquisition strategy
  

• Lead generation and conversion funnel
  

• Review of a proposed membership/community concept and how it can best support the core photography business
  

Deliverables

• A comprehensive business and marketing audit
  

• Prioritised recommendations identifying the highest-impact improvements
  

• A practical action plan outlining what should be implemented first to increase paid bookings
  

• Strategic guidance focused on sustainable business growth rather than ongoing execution
  

Requirements

• Proven experience in business strategy and marketing consulting
  

• Experience working with small service businesses, creative businesses, or personal brands
  

• Strong understanding of lead generation, conversion optimisation, customer journeys, and marketing funnels
  

• Experience with Meta (Facebook & Instagram) advertising
  

• Ability to identify commercial opportunities and provide practical, results-driven recommendations
  

• Excellent communication and presentation skills
  

This is a once-off strategic consulting project. Ongoing marketing management is not required at this stage.

Budget: R4,350 fixed once-off project fee for the audit and action plan. This is negotiable depending on the proposed scope and deliverables. Should both parties decide to continue working together, any ongoing engagement can be scoped and priced separately.

Please include relevant case studies, examples of similar audits, or measurable business outcomes with your application.