Remote Marketing Coordinator

Title: Growth Marketing & Enrollment Coordinator (Operations-Savvy)
Location: Remote (must overlap with Pacific Time business hours)
Type: Full-time (preferred) / Long-term contractor (considered)
Reporting: Operations Leadership (with final review/approvals for key parent-facing messaging and campaigns)

Role Overview

We’re hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline—so marketing reflects real capacity, real parent pain points, and a premium customer experience.

Core Outcomes You Own

• Faster lead response times and clean pipeline tracking
  
• Increased qualified inquiries and improved conversion (lead→trial, trial→enroll)
  
• Consistent, brand-aligned parent communication throughout enrollment
  
• Reliable reporting and monthly optimization recommendations
  

What You’ll Do

A) Growth Marketing (Primary)

• Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting
  
• Run structured experiments (audiences, creatives, offers, landing/lead flows)
  
• Maintain a simple monthly marketing calendar aligned to enrollment targets
  
• Coordinate creative needs with the team (briefs, asset requests, messaging angles)
  

B) CRM + Enrollment Communications (Primary)

• Own lead follow-up cadence via email/SMS/calls and ensure response speed
  
• Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)
  
• Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs
  
• Use warm, clear, professional English aligned to Cadenza’s brand voice
  

C) Enrollment Ops Support (Secondary — tied to growth only)

• Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking
  
• Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)
  

D) Projects / Continuous Improvement

• Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)
  
• Produce weekly snapshots + a monthly performance review with clear next actions
  

What Success Looks Like (First 90 Days)

• Launch/optimize 2–4 paid campaign tests with clear reporting and learnings
  
• Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation)
  
• Improve pipeline visibility: every lead has a status + next step
  
• Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests
  

Tools You’ll Use

• GoHighLevel (CRM + automations)
  
• Meta Ads Manager (and related tools)
  
• My Music Staff (MMS)
  
• Google Workspace (Docs/Sheets)
  
• Basecamp (projects)
  
• ChatGPT / AI tools (for drafting, systems, and workflow efficiency)
  

Required Qualifications

• 2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing
  
• Hands-on paid social experience (Meta preferred)
  
• Strong written/spoken English and high attention to detail
  
• Highly organized and reliable (can manage a pipeline + deadlines + SOPs)
  
• Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages
  

Nice-to Haves

• GoHighLevel experience
  
• Education/family services business experience
  
• Copywriting + basic creative coordination
  
• Understanding of music education (bonus)