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AI Summary
The Regional Marketing Specialist will execute regional marketing initiatives, including lead generation campaigns, events, and advertising. They are responsible for project management, campaign monitoring, and ensuring consistency with corporate standards across regional and divisional marketing efforts.
Introduction
Overview
How you'll make an impact
About you
Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way.
Overview
The Regional Marketing Specialist reports to the GGB-US Regional Marketing Director and works directly with US Regional Marketing Managers to execute Regional marketing initiatives. Focused primarily on executing marketing campaigns and initiatives in support of driving organic growth the Regional Marketing Specialist will work closely with the GGB-US Marketing Teams and internal and external creative, event management and production resources to deliver key marketing activities and programs, including lead generation campaigns, events, advertising, public relations and social media.
How you'll make an impact
- Establishment and building of strong relationships across internal marketing resources
- Project management of marketing strategies and campaigns in support of Regional marketing/sales plans and goals
- Timeline management
- Status reporting
- Campaign monitoring and reporting
- Activation of Regional and Divisional marketing campaigns
- Competitive analysis (as needed)
- Industry analysis and prospect research (when necessary)
- Tracking and measuring effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI
- Coordinating the approval process with Regional and Divisional stakeholders
- Ensuring accuracy, quality, and consistency of corporate standards
- Promoting cross-marketing opportunities - encouraging greater learning, communication and sharing of ideas across the Gallagher marketing community
- Other duties as assigned by the VP of Marketing and Regional Marketing Directors
About you
- Bachelor’s degree in Marketing, Business Administration, or related field, and 3 years relevant experience in B2B marketing, commercial insurance experience is a plus
- Strong technical skills across Microsoft Office Suite, especially Microsoft Excel
- Experience with Workfront or other project management software/applications
- Familiarity with SalesForce a plus
- Proven record of successful multi-project management
- Experience creating and managing detailed work plans based on defined scope and objectives
- Strong communication skills
- Excellent time management & organizational skills
- Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
- Experience creating and managing marketing scorecards, dashboards or other relevant reports
- Experience managing project budgets
- Insurance industry experience preferred
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