Regional Marketing Manager - Morocco

As the Region Marketing Manager for Morocco, your mission is to lead and orchestrate a dedicated local marketing squad (KOL, Community, PR/Events, and SEO/Content) to drive user acquisition, deposit growth, and brand loyalty.
Acting as a hands-on "playing coach," you will bridge the gap between our global strategy and local execution. You will be responsible for allocating the regional marketing budget across the most effective channels, ensuring your team works in perfect synergy—without silos—to maximize ROI and establish our dominance in the Morocco market. You won't just collaborate; you will lead from the front, turning strategic targets into measurable financial results.

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Morocco and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns