Public Relations Manager

Overview

Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 100,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.  Click here for more information about Internova Travel Group.

Responsibilities

This role is focused on PR strategy and planning, media relations and reputation management. The successful candidate will be a confident, highly motivated media professional with strong storytelling skills and established media relationships, capable of communicating clearly and decisively in a fast-paced environment. This role will promote both the Global Travel Collection (GTC) and Internova brands to external audiences and deliver compelling, accurate content under tight deadlines, while securing high-impact coverage across luxury, business, travel and trade media. Working closely with senior leadership and advisors, the role will elevate brand visibility and help attract new advisors to the GTC community.

Public Relations & Media Relations

• Develop and execute proactive PR plans and media strategies aligned with business objectives, key initiatives and advisor recruitment priorities.
• Lead U.S. media relations strategy for GTC, with a strong emphasis on luxury leisure, business travel and travel trade media.
• Act as a primary media liaison for GTC, while also supporting Internova PR efforts as required.
• Build, maintain and deepen relationships with national, regional and industry media across print, digital, broadcast and podcasts.
• Proactively identify newsworthy stories, trends and thought leadership opportunities; develop pitches that position GTC executives and advisors as industry experts.
• Write, edit and distribute press releases, media advisories, executive statements and talking points for GTC.
• Secure high-value media coverage, interviews, profiles and speaking opportunities for executives and designated spokespeople, including advisors.
• Provide strategic counsel to executives and senior stakeholders on PR strategy, messaging and media engagement.
• Support and participate in media training for executives and selected travel advisors.
• Manage media engagement around key events, conferences, branch meetings and marketing activations, including media briefings and on-site support where required.
• Monitor travel industry trends, competitive activity and regulatory or policy developments; flag media opportunities and risks and draft commentary when appropriate.

PR Strategy, Reporting & Measurement

• Track, analyze and report on media coverage for GTC, providing insights and recommendations.
• Compile and distribute regular media coverage reports.
• Maintain and update media lists.
• Ensure consistent brand messaging and tone across all external PR outputs for GTC.

Collaboration & Internal Alignment  

• Collaborate with UK PR colleague for GTC to align messaging and share best practices across markets.
• Partner with marketing, social media, demand generation and advisor-facing teams to amplify earned media coverage.
• Coordinate with Internova corporate communications to ensure alignment on shared narratives and priorities.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism or a related field.
• 5-7+ years of experience in public relations or media relations, preferably within travel, luxury, lifestyle or a related consumer-facing industry.
• Demonstrated success in securing national and high-quality media coverage.
• Strong existing media contacts across travel, luxury, lifestyle, business and trade outlets.
• Exceptional writing, editing and storytelling skills, with meticulous attention to detail.
• Experience advising senior leaders and acting as a trusted PR counselor.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Familiarity with PR tools such as Cision, Muck Rack and media monitoring platforms.
• Available and willing to travel for events and media opportunities.  

PAY AND BENEFITS

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas.  Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay.  The salary range posted represents the pay range for U.S. candidates.  If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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