Programmatic Platforms Manager

The Opportunity

Wurl is seeking a hands-on Programmatic Platforms Manager with a strong foundation in AdTech and programmatic advertising to help maximize the value of our growing CTV supply. This role sits at the intersection of programmatic operations, demand activation, and platform optimization, serving as a key contributor in connecting buyers and sellers across the CTV ecosystem.

The ideal candidate combines technical programmatic expertise with strong operational execution. You will work directly within SSPs, DSPs, ad servers, and Wurl's proprietary platforms to activate demand, manage deals, troubleshoot delivery issues, and optimize performance. Experience working within an SSP, DSP, publisher, streaming platform, or CTV environment is highly preferred.

This is an excellent opportunity for someone who enjoys working directly in platforms, solving complex programmatic challenges, and helping drive monetization outcomes across a rapidly growing streaming ecosystem.

Key Responsibilities

Programmatic Activation & Execution

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
• Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
• Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
• Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
• Conduct quality assurance and troubleshooting across campaign lifecycles.
• Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
• Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.

Programmatic Platform Operations

• Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
• Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
• Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
• Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
• Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.
• Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency.
• Assist in testing new platform features, integrations, and marketplace initiatives.

Partner Support & Cross-Functional Collaboration

• Serve as a technical resource supporting Sales, Account Management, and Demand teams.
• Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue.
• Support partner onboarding, integration efforts, and marketplace expansion initiatives.
• Help translate customer and partner requirements into actionable feedback for Product and Engineering teams.
• Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

Required Experience

• 2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles.
• Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments.
• Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures.
• Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms.
• Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals.
• Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure.
• Strong analytical, troubleshooting, and problem-solving skills.
• Excellent communication skills with the ability to collaborate across technical and commercial teams.
• Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise.

Preferred Qualifications

• Experience working with CTV inventory and streaming media monetization.
• Understanding of measurement, attribution, audience targeting, and identity solutions within the CTV ecosystem.
• Experience supporting both supply-side and demand-side programmatic workflows.