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AI Summary
Establish and maintain a unified, scalable design system across marketing sites and the Defaqto Unity product platform. Create seamless end-to-end user journeys and structured components that support AI-driven assembly and multi-brand scalability.
Product / UI Designer
Department: Marketing
Employment Type: Fixed Term - Full Time
Location: London
Reporting To: Head of Marketing & Planning
Description
Shape a best-in-class design system that powers both product and digital experience across a multi-brand platform.
Turn complexity from multiple acquisitions into one seamless, scalable user experience.
Role Overview:
We’re at a pivotal stage of transformation, following multiple acquisitions across the adviser technology and insights space. Now, we’re consolidating these into a unified, future-ready experience — rethinking how our platforms, products and digital experiences come together.
This role will play a critical part across two major initiatives:
Turn complexity from multiple acquisitions into one seamless, scalable user experience.
Role Overview:
We’re at a pivotal stage of transformation, following multiple acquisitions across the adviser technology and insights space. Now, we’re consolidating these into a unified, future-ready experience — rethinking how our platforms, products and digital experiences come together.
This role will play a critical part across two major initiatives:
- Creating a unified digital experience through a new CMS and website ecosystem
- Designing the product experience for Defaqto Unity, our consolidated adviser platform
In summary, an exciting opportunity to define a design system that scales across brands, audiences and products — and is built for the future, including AI-driven experiences
What you need to deliver
- Establish a unified, scalable design system across Defaqto.com, Unity and sub-brand sites
- Ensure a seamless experience across marketing and product environments
- Define what remains consistent (components, layout, interaction) and what flexes (tone, imagery, emphasis)
- Create a system that works across multiple brands and audiences
This will include:
- Design tokens (colour, typography, spacing, layout, iconography, interaction)
- A comprehensive component library (navigation, forms, data display, CTAs, states)
- Interaction patterns for key workflows and user states
- Page templates and layout systems for both marketing and product use cases
- Define components and patterns in a structured, explicit and unambiguous way
- Document rules, constraints and usage clearly
- Ensure outputs can be used by AI to generate and maintain pages without interpretation
- End-to-end journeys from marketing site through to logged-in product experience
- Adviser workflows (fact find → recommendation → submission → review)
- Consumer journeys (discovery → understanding → action
- One consistent experience across marketing and product
- Data-first interfaces with a single source of truth
- Clarity and usability over visual decoration
- Consistency at scale across all touchpoints
- Modular, component-based design (Atomic Design approach preferred)
- A system that scales across multiple brands without redesign
- A seamless experience across web and product
- Outputs that are structured enough for AI-driven assembly
- Clear, intuitive design that can be understood quickly and applied consistently
What you'll need to succeed:
- Relevant qualification in UX, UI, Product Design or similar (or equivalent experience)
- Strong understanding of design systems and scalable UI architecture
- Experience designing across both marketing websites and software products
- Familiarity with multi-brand environments and complex digital ecosystems
- Awareness of emerging AI design considerations is advantageous
- Expertise in UI design, interaction design and component-based thinking
- Ability to translate complexity into clear, usable design patterns
- Strong documentation skills — structured, precise and scalable outputs
- Collaborative approach with the ability to work across product, marketing and tech
- Proven experience designing and delivering design systems at scale
- Experience working across complex, multi-product or post-acquisition environments
- Background in B2B, SaaS or platform-based products is highly desirable
- Experience contributing to or leading large-scale digital transformation projects
- Comfortable working at pace in a short-term, impact-driven contract
- Able to operate independently while aligning with a wider vision
- Highly structured, detail-oriented and pragmatic
- Focused on delivering solutions that scale, not one-off designs
Important to know:
Location:
This role can be worked on a UK remote or hybrid basis. Ideally, we'd like you to be able to work onsite in our London office from time-to-time for collaboration purposes and to get to know key stakeholders face-to-face but this isn't essential.
This role can be worked on a UK remote or hybrid basis. Ideally, we'd like you to be able to work onsite in our London office from time-to-time for collaboration purposes and to get to know key stakeholders face-to-face but this isn't essential.
Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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