Product Marketing Manager - Temperature Management

Position Summary 

As an integral part of the commercial team, the Product Marketing Manager performs a key role in the success of ICU Medical by working collaboratively to develop marketing strategies, sales training programs, and marketing communications materials that promote the successful launch and ongoing sales efforts for our line of Temperature Management products. 

The Product Marketing Manager will be responsible for tracking market penetration and adoption through the product’s life cycle and will work together with the global commercial team to monitor market trends and recommend product improvements and roadmap enhancements that would speed category growth and accelerate product adoption. In addition, the successful candidate will work with internal marketing and communications teams to develop integrated, research-based on- and off-line educational and promotional campaigns while facilitating comprehensive training programs for sales and clinical support staff.

Essential Duties & Responsibilities

• Responsible for the development and execution of marketing strategy, including positioning, promotion, sales and marketing initiatives and launch planning to build awareness and generate demand of current and new products. 
• Create a strategic plan that aligns with sales goals to drive business growth.
• Develop, execute and measure the key marketing initiatives, including campaign development and sales execution, to meet strategic business unit goals within budget, ensuring close attention to branding guidelines
• Maintain regional dashboards that provide clarity with execution of key initiatives, and supporting assumptions
• Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, and service personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, operations/production.
• Consult on product design, development and release process road map 
• Consult on requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
• Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
• Support marketing, sales and clinical support teams through the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.
• Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
• Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand market challenges and requirements.
• Ensure clear understanding of product supply (including regional allocation) working with Global Supply Chain and Global Marketing, and ensure allocation within region, and ensure customer satisfaction with resolution of any supply challenges. 
• Ensure regional forecast accuracy for products in business units working closely with sales and demand planning.

Knowledge & Skills

• Excellent communication skills required, with the ability to adapt and articulate ICU Medical value proposition to a wide variety of decision makers.
• Highly collaborative
• Maintain creative and analytical mindset

Minimum Qualifications, Education & Experience 

• Must be at least 18 years of age
• Bachelor's degree in business/clinical field required.  MBA preferred. 
• 4+ years of product management experience, preferably in a related field, and a proven track record of developing and supporting clinical, patient-focused technologies. 

Work Environment

• This is largely a sedentary role. 
• This job operates in a professional office environment and routinely uses standard office equipment.
• Typically requires travel 5-20% of the time

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry’s broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

ICU Medical EEO Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status. 

If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.