You will own the positioning, messaging, and go-to-market strategy for complex institutional products including spot, derivatives, and liquidity workflows. You will partner with cross-functional teams to translate technical capabilities into clear narratives and drive measurable client adoption.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
What you'll do:
Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P75800
#LI-Remote
Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$140,080—$164,800 USD
Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view thetutorial.
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