Product Marketing Manager - Entertainment & Growth Acquisition

Department: Business Analytics

Employment Type: Full Time

Location: Remote - United States

Reporting To: Michael Horan

Compensation: $128,000 - $155,000 / year

Description

Key Responsibilities

• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends.
• Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results.
• Conduct competitive analysis and synthesize findings into actionable recommendations.
• Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life.
• Build presentations, recommendations, and strategic narratives for stakeholders and leadership.
• Execute campaigns and partnerships from conception to delivery.
• Monitor campaign performance and proactively recommend optimizations based on learnings.
• Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule.
• Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities.
• Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

Job Qualifications

• Experience Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing to expand our genre packs
• Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies.
• Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing.
• Excellent analytical skills with experience using data to inform business and marketing decisions.
• Outstanding written and verbal communication skills with the ability to influence cross-functional partners.
• Self-motivated—you identify problems and opportunities before being asked.
• Responsive, organized, and able to manage multiple priorities simultaneously.
• Comfortable working independently while collaborating effectively across teams.
• Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential.
• Comfortable navigating changing priorities with resilience and a solutions-first mindset.
• Strong project management skills with exceptional attention to detail.
• Understanding of the entertainment landscape.

• Bachelor’s degree
• 5–7 years of experience.
• Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms
• Collaborating with cross-functional teams.
• Experience using SharePoint and Microsoft
• Experience supporting subscription, direct-to-consumer, or digital growth businesses.
• Experience working with performance marketing metrics and acquisition funnels.
• Familiarity with media planning, customer segmentation, testing, and optimization frameworks.
• Based in the Pacific Time Zone, but open to other time zones.