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AI Summary
The role involves owning product positioning, messaging, and go-to-market strategies while creating sales enablement materials. You will also collaborate with cross-functional teams to synthesize market insights and support demand generation efforts.
Main Responsibilities
- Own product positioning, messaging, and differentiation in the market
- Drive go-to-market (GTM) strategy for new features and product launches
- Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
- Conduct competitive analysis and maintain win/loss tracking
- Partner with Product, Sales, and Customer Success to align messaging
- Develop buyer personas and map customer journeys
- Support demand generation with content, webinars, and campaigns
- Gather and synthesize customer/market insights to inform roadmap
Key Skills
- Strong written and verbal communication (messaging, storytelling)
- Market research and competitive intelligence
- Cross-functional collaboration (Product, Sales, Marketing, CS)
- Data-driven decision making (pipeline influence, win rates, adoption metrics)
- Content creation and campaign execution
- Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma
Experience Requirements
- 5+ years in B2B Cybersecurity SaaS
- Demonstrated experience with product launches end-to-end
- Exposure to enterprise or mid-market sales cycles
- Bachelor's degree (Marketing, Business, or technical field preferred)
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