Product Marketing Manager

This role owns how customers discover, adopt and extract value from Setmore's products. From onboarding and feature launches to lifecycle campaigns, product messaging and upgrade journeys, you'll ensure customers understand not just what we've built, but why it matters.

Product Marketing at Setmore sits between Product, Marketing, Customer Success and Engineering. You'll work closely with Product Managers to understand what we're building, identify customer pain points, and translate product capabilities into messaging and campaigns that improve adoption, retention and revenue.

We're looking for someone who thinks beyond launch day. Shipping a feature isn't success - seeing customers adopt it is. You'll continuously analyse user behaviour, identify friction points, improve onboarding experiences and create lifecycle campaigns that help customers get more value from Setmore.

This is a high ownership role where you'll influence product strategy, customer communication and long term product growth.

Roles and responsibilities

• Own product positioning and messaging across Setmore's products and major features.

• Plan and execute go-to-market strategies for new product launches, ensuring customers understand the value behind every release.

• Work closely with Product Managers throughout the development lifecycle—not just at launch to ensure marketing is involved early.

• Create launch assets including landing pages, emails, in-app messaging, help articles, videos and customer communications.

• Build onboarding and activation journeys that help new users experience value as quickly as possible.

• Develop lifecycle marketing campaigns that improve adoption, engagement, upgrades and customer retention.

• Study product usage data, customer feedback and behavioural insights to identify opportunities for improving the customer experience.

• Partner with Customer Success and Support to ensure launches, messaging and customer education remain aligned.

• Measure the effectiveness of launches and campaigns through adoption metrics, engagement, retention and upgrade rates.

• Continuously improve customer communication across email, website, in-app messaging and product documentation.

Must haves

• 5–8 years of experience in Product Marketing, Growth Marketing or Product Growth within a SaaS company.

• Demonstrated experience launching software products or major product features.

• Strong understanding of customer journeys, onboarding, activation, feature adoption and lifecycle marketing.

• Excellent written communication skills with the ability to simplify complex product concepts.

• Experience creating product messaging, positioning frameworks and customer-facing collateral.

• Comfort analysing product usage data, customer feedback and behavioural insights.

• Experience working closely with Product Managers, Designers, Engineers and Customer Success teams.

• Familiarity with marketing automation platforms such as Intercom, Customer.io, HubSpot or similar.

• Working knowledge of GA4, Mixpanel, Amplitude or similar analytics platforms.

• Experience using AI tools to improve research, content creation and campaign execution.

What you will work on

• Product launches and go-to-market planning

• Product positioning and messaging

• User onboarding, user activation, retention, churn

• Revenue marketing

• Feature adoption initiatives

• Lifecycle marketing campaigns

• Upgrade and expansion campaigns

• Customer retention initiatives

• In-app messaging and customer communication

• Product documentation and release communications

• Cross-functional collaboration with Product, Engineering and Customer Success

Workspace requirements

• Private workroom with the ambience to handle calls.

• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

• Good Internet speed (Above 100 MBPS Download and Upload) with the ability to be wired (LAN).

• Power backup (if you have frequent power cut issues).

About us

We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable. Together, we can change the way the world works!